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The
Power of Communication: How to Increase Your Personal and Professional
Effectiveness
Wolf J. Rinke, PhD, RD, CSP
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C197
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20 CPEUs
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$149.95
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NEW
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Do you have few misunderstandings, disagreements or fights? Do your
patients, employees, colleagues, spouse and children follow your instructions
virtually all of the time? Are you able to persuade people to do what
you want them to do even if they don't feel like it? Are people anxious
to follow you? In short, are you getting all you want at work and at
home? If your answer is "no" to at any of these, then this
program is for you. In this fun and easy-to-read manual (214
pgs) you will discover fail-safe strategies that will enable you to:
- eliminate barriers to effective communication.
- master the art of "reality testing."
- ask questions that lead to improved results.
- achieve win-win outcomes.
- discover how to consistently make the other person right.
- improve your ability to empathize with others.
- share information through disclosure and feedback.
- minimize cognitive distortions.
- develop charisma, social competence and people skills.
- master strategies to develop trust.
- build genuine relationships and intimacy.
- discover how you can avoid hurting other people's feelings.
- communicate congruently, authentically and effectively.
- improve your active and empathetic listening skills.
- influence and persuade others.
- take advantage of the benefits associated with asking questions.
- deal more effectively with "difficult people."
- achieve dramatic improvements in your personal and professional
effectiveness.
Click here for more information and customer
comments
Approved by ADA & DMA
For RDs & DTRs: Suggested Learning Need Codes for the Prof.
Dev. Portfolio:
1000, 1040,1050, 1070, 1130, 6000, 6020, 6070, 6080, 7000, 7020, 7150,
7190, 7200
This course is approved by ADA, DMA, SNA
To order the complete course click below:
| C197 |
20 CPEUs |
$149.95 |
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To order an additional Reporting Form click below:
| C197F |
20 CPEUs |
$50.00 |
|
The Power of Communication:
How to Increase Your Personal and Professional Effectiveness
Wolf J. Rinke, PhD, RD, CSP
Copyright 2009 Wolf Rinke Associates, Inc.
CUSTOMER COMMENTS
Diane Valverde: "This CPE program was so well organized and written.
...it was hard to put down. I've been putting the concepts i've learned
into action already. Thank you!"
OVERVIEW AND INSTRUCTIONS
Do you have few misunderstandings? Few disagreements or fights? Do your
patients, employees, colleagues, spouse and children follow your instructions
to the T virtually all of the time? Are you able to persuade people
to do what you want them to do even if they don't feel like it? Are
people anxious to follow you even in extremely challenging situations?
In short, are you getting all you want at work and at home? If your
answer is "no" to at least three of these, then this self-directed
learning program is for you. You will discover fail-safe strategies
that will enable you to communicate more effectively with your boss,
your employees, your colleagues, your significant other, your children
and maybe even your pet! In other words, you will master powerful communication
strategies that will improve your personal and professional effectiveness
plus at the same time earn 20 level-2 continuing professional education
units (CPEUs).
To get the most out of The Power of Communication self-directed learning
program it is suggested that you follow these five steps:
Step 1: Review the objectives.
Step 2: Read the information in this self-directed learning program.
Step 3: Complete all self-assessments and other exercises throughout
this learning program.
Step 4: Assess what you have learned by completing the self-assessment
questions at the end of the learning program.
Step 5: Compare your answers to the answer key. If you scored at least
80 percent correct, you have passed this program and are ready to transfer
your answers to the CONTINUING PROFESSIONAL EDUCATION (CPE) REPORTING
FORM. If you score less than 80 percent correct, read again until you
get at least 80 percent of the answers correct.
Complete the following optional steps to achieve real improvements
in your communication skills:
Step 6: Apply what you have learned by practicing The Power of Communication
strategies at every possible opportunity, because the more you practice
the better you will get.
Step 7: Monitor your progress and keep using the communication strategies
that increase your effectiveness, and quit using those that do not.
After you have successfully completed the program, complete the CPEU
REPORTING FORM and
Mail to: Wolf Rinke Associates, Inc., P.O. Box 350, Clarksville, MD
21029,
Or fax to: (410) 531-9282,
Or submit on-line at www.easyCPEcredits.com.
Upon receipt of your successfully completed CPE REPORTING FORM you
will receive a written certificate of completion for 20 CPEUs from us.
I would like you to become a highly effective power communicator so
that you can increase your personal and professional effectiveness.
If you have questions, or suggestions, please feel free to call or e-mail
me.
GOAL AND OBJECTIVES
GOAL
To provide you with powerful communication strategies that will enable
you to increase your personal and professional effectiveness.
OBJECTIVES
As a result of studying and applying the concepts presented in this
self-directed accredited learning program you will be better able to:
- Recognize why people tend to be extremely poor communicators.
- Be aware that words do not have meanings.
- Take advantage of the power of verbal and non-verbal communication.
- Eliminate barriers to effective communication.
- Take advantage of "reality testing."
- Ask questions that lead to improved results.
- Avoid making fundamental attribution errors.
- Utilize "Adult" language.
- Accept total responsibility for the entire communication process.
- Listen actively.
- Express yourself in positive terms.
- Master the PIN Technique.
- Convey integrity at all times.
- Achieve win-win outcomes.
- Discover how to consistently make the other person right.
- Assess your level of communication effectiveness.
- Make the other person glad that they communicated with you.
- Contrast different types of communication.
- Take advantage of the nine types of nonverbal communication.
- Contrast effective, efficient and power communication.
- Identify the linear, interactive, transactional and power communication
models.
- Reduce various types of noise that interfere with communication
effectiveness.
- Develop a "positive explanatory style."
- Express yourself in global, internal and stable terms.
- Improve your ability to empathize with others.
- Share information through disclosure and feedback.
- Minimize cognitive distortions.
- Develop charisma, social competence and people skills.
- Recognize the benefits of being honest.
- Let go of the past.
- Decrease dysfunctional ego needs.
- Assess your level of authenticity.
- Master strategies to develop trust.
- Build genuine relationships and intimacy.
- Master specific questions that will cause you to lie less often.
- Discover how you can avoid hurting other people's feelings.
- Communicate authentically.
- Be congruent.
- Assess your listening skills.
- Recognize that most people are extremely poor listeners.
- Eliminate external and internal factors that interfere with listening
effectiveness.
- Reduce various forms of non-active listening and other listening
"short-cuts."
- Recognize the seven benefits associated with listening actively.
- Enhance empathetic listening skills.
- Assess how well you are able to influence and persuade others.
- Take advantage of the law of liking.
- Apply the law of reciprocity.
- Take advantage of the law of commitment.
- Apply the law of scarcity.
- Take advantage of the law of expectations.
- Assess how well you are able to exploit the power of asking questions.
- Eliminate counterproductive behaviors generated by telling people
what to do.
- Take advantage of the benefits associated with asking questions.
- Distinguish between various types of questions.
- Master the Socratic questioning technique.
- Promote self-discovery.
- Deal more effectively with "difficult people."
- Achieve dramatic improvements in your personal and professional
effectiveness.
TABLE OF CONTENTS
Chapter 1: The Short Course to Communicating More Effectively 1
COMMUNICATION-WHY DO WE HAVE SUCH A TOUGH TIME WITH IT? 2
TWELVE FUNDAMENTAL STRATEGIES TO HELP YOU
BECOME A POWER COMMUNICATOR 6
1. Reality Test 6
2. Get Really Good at Asking Questions 8
3. Avoid Fundamental Attribution Errors 8
4. Utilize Adult Language 10
5. Accept 111 Percent Responsibility for the Entire
Communication Process 11
6. Listen Actively 13
7. Express Yourself in Positive Terms 14
8. Master the PIN Technique 15
9. Convey Integrity at All Times 16
10. Strive For Win-Win 17
11. Always Strive to Make the Other Person Right-Never Wrong 19
12. Make Them Glad They Communicated with You 19
SUMMARY 20
NOTES 22
Chapter 2 Communication-What's It All About? 25
COMMUNICATION: HOW WELL DO YOU DO? 25
CSAI: What Your Score Means 26
COMMUNICATION-DEFINED 27
TYPES OF COMMUNICATIONS 27
Intrapersonal communication 28
Interpersonal communication 28
Group communication 28
TYPES OF COMMUNICATION BASED ON COMMUNICATION CHANNELS 29
Verbal Communication 29
Nonverbal Communication 30
Nine Types of Nonverbal Communication 30
1. Kinesics 30
2. Proxemics 31
3. Physical Appearance 31
4. Artifacts 31
5. Environmental Factors 31
6. Haptics 32
7. Chronemics 32
8. Paralanguage 32
9. Silence 32
TYPES OF COMMUNICATION BASED ON STYLE AND PURPOSE 34
Formal Communication 34
Informal Communication 34
EFFECTIVE VERSUS EFFICIENT COMMUNICATION 35
Effective Communication 35
Efficient Communication 35
EFFECTIVE + EFFICIENT COMMUNICATION = POWER COMMUNICATION 36
COMMUNICATION MODELS 36
Linear Model 36
Interactive Model 37
Transactional Model 38
Power Communication Model 38
BARRIERS THAT INTERFERE WITH COMMUNICATION EFFECTIVENESS 41
1. Differences in Perception 41
2. Filtering 43
3. Language Barriers 43
4. Ineffective Listening 44
5. Emotional States 45
6. Different Backgrounds 45
7. Physical Distractions 46
SUMMARY 46
NOTES 49
Chapter 3 Eleven Habits of Highly Effective Power Communicators 51
1. KNOW THYSELF 51
2. MANAGE THYSELF 52
3. EXPRESS YOURSELF IN GLOBAL, INTERNAL AND STABLE TERMS 53
4. MOTIVATE THYSELF 55
5. EMPATHIZE WITH OTHERS 56
6. KEEP YOUR "WINDOW" WIDE OPEN 57
7. MANAGE YOUR INTRAPERSONAL COMMUNICATION 61
How Cognitive Distortions Can Get in Our Way 64
8. DEVELOP CHARISMA 66
9. BE HONEST 67
10. LET GO OF THE PAST 68
11. KILL YOUR EGO 68
SUMMARY 70
NOTES74 72
Chapter 4 How to Communicate Authentically 75
AUTHENTIC-WHAT DOES IT MEAN? 75
HOW AUTHENTIC ARE YOU? 77
ACSI: What Your Score Means 78
HONESTY-THE FOUNDATION FOR AUTHENTIC COMMUNICATION 79
Why do People Lie? 80
How to Tell the Truths More Often 82
HOW TO COMMUNICATE AUTHENTICALLY 83
Look in the "Mirror" 83
Distinguish Between Fact and Fiction 84
Stay Calm 84
Define Expectations 84
Be Comfortable Apologizing 84
Speak from the Heart Not the Head 85
Find a Role Model 85
HOW TO BE CONGRUENT AND BUILD A POWERFUL BOND
WITH LISTENERS 85
The Desire to Be Fully Open 85
The Desire to Fully Connect 86
The Desire to Fully Tune In 87
SUMMARY 87
NOTES 89
Chapter 5 How to Listen Actively 91
ACTIVE LISTENING-HOW WELL DO YOU DO? 92
LAS: What Your Score Means 94
FACTORS THAT INTERFERE WITH ACTIVE LISTENING 95
Listening Trap 95
External Factors 96
Message Overload 96
Message Complexity 96
Noise 97
Internal Factors 97
We Have a Tendency to Evaluate 98
We Love to Talk 98
We Tend to be Preoccupied 99
We Tend to React to Emotionally Loaded Language 99
We Are Lazy 100
We Have Short Attention Spans 100
We Don't Like Bad News 100
FORMS OF NON-ACTIVE LISTENING AND OTHER
LISTENING "SHORT-CUTS" 101
Pseudo-Listening 101
Monopolizing 101
Selective Listening 101
Defensive Listening 102
Ambushing 102
Literal Listening 103
GET SELFISH 103
WHAT IS ACTIVE LISTENING ANYWAY? 104
BENEFITS OF LISTENING ACTIVELY 104
It's Good for the Bottom Line 104
Makes You Memorable 105
Makes Others Feel Valued 105
Helps You Learn Faster and Solve "Problems" 106
Helps You Serve Others More Effectively 106
Reduces Conflicts 106
Reduces Errors and Misunderstandings 107
STRATEGIES FOR ACTIVE LISTENING 107
Start with a Positive Listening Attitude 107
Pay Close Attention 108
Demonstrate that You Are Listening 109
Listen for the "Big Picture" 109
Avoid Jumping to Conclusions 110
Avoid Interrupting 111
Ask Questions and Provide Feedback 111
Take Your Own Emotions into Account 111
EMPATHETIC LISTENING 112
SUMMARY 114
NOTES 116
Chapter 6 How to Persuade and Influence 121
PERSUADING AND INFLUENCING-HOW WELL DO YOU DO? 121
PSAI: What Your Score Means 123
HOW TO PERSUADE AND INFLUENCE OTHERS 123
The Law of Liking-People Like People Who Like Them 123
Strategy #1: Like People the Way They Are Not the Way
They Ought To Be 124
Strategy #2: Understand the Other Person's Point of View 125
Strategy #3: Look For Commonalities 126
Strategy #4: Build Rapport 127
Strategy #5: Express Appreciation 128
The Law of Reciprocity-Whatever You Give Is What You're Going to Get
130
The Law of Commitment-People Are More Likely To Do
What They Commit To 132
The Law of Scarcity-People Want More of What They Can't Have 135
The Law of Expectation-Over the Long Run People Get
What They Expect 136
HOW TO TAKE IT TO THE NEXT LEVEL 138
SUMMARY 138
NOTES 139
Chapter 7 The Power of Asking Questions 143
HOW GOOD ARE YOU AT ASKING QUESTIONS? 143
PAQI: What Your Score Means 145
COUNTERPRODUCTIVE BEHAVIORS GENERATED BY TELLING PEOPLE
WHAT TO DO 145
Resistance 145
Rejection 146
Defensiveness or Hostility 146
Lack of Commitment and Disempowerment 146
Lack of Ownership 146
Inaction 146
SEVEN BENEFITS ASSOCIATED WITH ASKING QUESTIONS 147
1. Questions Demand Answers 147
2. Questions Stimulate Thinking 147
3. Questions May Provide Valuable Information 148
4. Questions Put You in Control 148
5. Questions Get People to Open Up 149
6. Questions Lead to Quality Listening 149
7. Questions Get People to Persuade Themselves 149
WHY DON'T WE MAKE BETTER USE OF QUESTIONS? 150
We are Experts 150
We Are Afraid to Question Authority 151
We Believe that Questions Make Us Appear Weak 151
It's Been Taught Out of Us 152
Some People Believe that Asking Questions is Rude 153
Most People Have Not Learned How to Ask Quality Questions 153
Using Questions Takes Too Much Time 153
TYPES OF QUESTIONS 153
Closed-Ended Questions 154
Open-Ended Questions 155
General Versus Specific Questions 157
Indirect Versus Direct Questions 157
Leading and Assumptive Questions Versus Neutral Questions 157
Socratic Question Method 160
Questions that Promote Self-discovery 160
HOW TO USE BLOCKBUSTER QUESTIONS TO DEAL
WITH "DIFFICULT PEOPLE" 162
HOW TAKE IT TO THE NEXT LEVEL 164
COMMUNICATION ROADMAP 167
COMMUNICATION POEM 168
SUMMARY 169
NOTES 171
For Your Continuing Learning 175
Self-Assessment Questions 179
Answer Key 197
Explanations to Self-Assessment Questions 199
About The Author 213
About Wolf Rinke Associates, Inc. 214
ABOUT THE AUTHOR
Wolf J. Rinke, PhD, RD, CSP, is the president and founder of Wolf Rinke
Associates, Inc., an accredited provider of quality pre-approved home-study
CPE courses for nutrition professionals available at www.easyCPEcredits.com.
Another division (www.WolfRinke.com) has been custom designing and delivering
stimulating keynote presentations, interactive problem solving funshops
and highly effective consulting, coaching and educational services since
1988. They specialize in building peak-performance teams and organizations,
and providing one-on-one executive coaching that leads to dramatic improvements
in performance and productivity.
Dr. Rinke is a. . .
- Highly effective management consultant and executive coach with
more than 30 years of hands-on management and leadership experience.
- Certified Speaking Professional (CSP*) who is internationally known
for his ability to energize, entertain and empower. (*CSP-a credential
earned by fewer than 500 professional speakers worldwide.)
- Widely published author of numerous CPE programs and best selling
books such as MAKE It a Winning Life: Success Strategies for Life,
Love, and Business, Winning Management: 6 Fail-Safe Strategies for
Building High-Performance Organizations and Don't Oil the Squeaky
Wheel and 19 Other Contrarian Ways to Improve Your Leadership Effectiveness.
- Noted management, leadership and personal development expert, ranked
by Executive Excellence magazine among "the top 100 minds"
in the field of personal and leadership development, along with Tom
Peters, Oprah Winfrey, Stephen Covey and others.
- Media personality who has been featured on CNN and more than 300
other TV and radio shows.
- Highly decorated, retired lieutenant colonel of the US Army Medical
Specialist Corps.
- Former adjunct associate professor of management at Johns Hopkins
and U. of Maryland.
- Self-made millionaire who started to work full-time on a ship at
age 14.
- Some of the organizations that have benefited from Dr. Rinke's services
include:
Am Red Cross o ARAMARK o Baxter o BCE Emergis (Canada) o Bristol-Myers
Squibb o Brookings Institution o Centre for Leadership-Ontario (Canada)
o Cigna o Continental/SiLite o Delta Air Lines o Dept of Health &
Human Svcs o Dole o Dong Energy (Denmark) o Duke Power o Grocery Manufacturers
of America o Hospital Purchasing & Materials Mgt Assn o Institute
for Management Studies o Lykes Pasco o Manor Care o Marriott o Merck
o Michelin o Motorola o NCR o NCI o Natl Dairy Council o Natl Health
Corp o Natl Restaurant Assn o Ontario Hospital Assn (Canada) o Rockwool
(Denmark) o SAP (Germany) o Sargento Foods o Saskatchewan Assn of Health
Organizations (Canada) o Select Service Partner A/S (Denmark) o Seneca
Foods o ServiceMaster o Sysco o Texas Instruments o UCB Pharma o US
Foodservice o Veterans Admin o Warner Bros. o Wyeth-Ayerst Laboratories
plus numerous other companies, organizations and associations throughout
North America, Europe, and the Pacific Rim.
Several of his popular CPE programs available at www.easyCPEcredits.com
include:
- Beat the Blues: How to Manage Stress and Balance Your Life
- Win-Win Negotiation: Fail-Safe Strategies to Help You Get More of
What You Want
- Knock'em Alive Presentation Skills: How to Make an Effective Presentation
for 1 to 1,000
- Winning Management: 6 Fail-Safe Strategies for Building High-Performance
Organizations
- Don't Oil the Squeaky Wheel: Contrarian Ways to Improve Your Leadership
Effectiveness
- How to Motivate Employees to Achieve Peak Performance
- How to Maximize Professional Potential & Increase Your Earning
Power in Nutrition and Dietetics
- Positive Attitude: The Key to Peak Performance
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