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Vol. 6 No. 1, January/February 2004
Copyright 2004 by Wolf J. Rinke
mailto:WolfRinke@aol.com
http://www.WolfRinke.com

IN THIS ISSUE
1. NEWS YOU CAN USE
2. TIME MANAGEMENT--PART III
3. HEAR WOLF "HOWL"--I MEAN SPEAK
4. HUMOR BREAK
5. ABOUT THE EDITOR
6. PRIVACY STATEMENT AND SUBSCRIPTION INFORMATION

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INSIGHT BREAK
"Death is not the greatest loss in life. The greatest loss is what dies inside of us while we live."
--Norman Cousin
Source: Make It a Winning Life, Perpetual desk calendar, Jan. 8

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1. NEWS YOU CAN USE
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YOUR PERSONALITY IMPACTS ON YOUR HEALTH
In a carefully controlled UCLA study scientists found that shy men have much less resistance to the AIDS virus than their extroverted counterparts. The study also found that once these shy men contracted the AIDS virus they benefited far less from treatments with antiretroviral drugs. How much less? According to Steve Cole of the AIDS Institute the viral load in shy men dropped only 20 fold after an 18 months treatment with antiretroviral drugs. The same treatment in extroverted men led to a 162 fold drop. The reason, shy people are more readily stressed especially in unfamiliar situations such as making contact with people they don't know. Scientist speculate that the stress response results in the release of the neurotransmitter norepinephrine which depresses the bodies immune system which in turn weakens our ability to deal with illnesses and disease.
ACTION STEPS:
If you are shy, teach yourself to be more extroverted by talking to at least one person you don't know at every meeting or social event you attend. Get the conversation going by using open-ended questions such as: What brings you to this meeting? How do you know the host? or Where are you from? Keep asking open-ended questions until you find commonalities that will provide you with additional talking points and make you more comfortable around people you don't know.
Source: S. Vedantam, Stress Found to Weaken Resistance to Illness, The Washington Post, 22/12/03; p. A12.

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2. TIME MANAGEMENT--Part III by Wolf J. Rinke, PhD, CSP
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In a previous issue of this eNewsletter (5-5) (see www.WolfRinke.com) you had an opportunity to find out how effective you are at utilizing your second most precious resource--your time, and how to get the most out of every 24 hours. In this issue you will be able to learn the magic of goal setting and discover powerful steps that will enable you to make lots more discretionary time. In other words a perfect way to start out a wonderful new year--2004.

The Power of Goals and Priorities

Goals can serve as a driving force in your life. Basically, a person without a goal is like a ship without a rudder. Likewise, an organization without clearly defined goals, stated in a prioritized fashion, is an organization that will not be successful. The irony is that many of us work in organizations that have very elaborate goals and objectives--in many cases we are the ones who developed them--yet most of us do not have similar goals for our personal lives and careers. Because effective goal setting is critical, I would like to briefly share with you a bit of management folklore that has come to be called the $25,000 idea.

A SIMPLE TOOL TO PRIORITIZE YOUR LIFE
Alec Mackenzie in The Time Trap, as far as I can tell, first told the story. Folklore has it that an efficiency consultant by the name of Ivy Lee was meeting with the president of a large steel mill. The president, one Charles Schwab, was interested to find out how he could increase performance. Lee was telling Schwab how he could provide him with advice to better manage the company. Schwab, however, was not interested because he did not want more knowledge. Instead, he wanted to find out how to get more done within available time, and he was willing to pay anything within reason for such advice. Lee said that he could help him increase his efficiency by at least 50% provided he could have about 20 minutes of his time.

After Schwab consented, Lee gave him a blank piece of paper and told him to write down the six most important things he wanted to accomplish tomorrow. Schwab thought about it and completed the task in about three minutes. Then Lee instructed him to order these things from most important to least important. That too took very little time. Now the executive was instructed to keep the list until the following morning, at which time he was asked to look at the first item and to start working on it until it was completed. After that he was told to work on task number two and so on until the end of the day. Lee further advised Schwab not to worry about those tasks that he could not get done, since it didn't matter because they would not have gotten done anyway. Then Schwab was asked to repeat this process every working day. Lee then told him to try this system as long as he likes. Lee also asked Schwab to have his employees try this system and, if it worked, to send him a check for whatever the idea was worth to him and the company.

After several months Lee received a check for $25,000 and a letter in which Schwab said that this was one of the most profitable ideas that he had ever been taught by anyone. It is further reputed that the consistent application of this strategy helped to turn this small steel mill into a former giant--Bethlehem Steel. The moral of this story relates to what it takes to "eat an elephant."

HOW TO EAT AN ELEPHANT
"If you want to eat an elephant, you have to take one bite at a time." I'm sure that your job is just like that proverbial elephant, and if you want to master it--instead of it mastering you--you have to have goals, prioritize them and take each one in turn, just like Lee said. These two strategies are effective because they not only provide you with a sense of direction, but they also provide you with a focus. Many managers tend to diminish their effectiveness because they come to work without a vision or focus. They are there to work on the irrelevant many, never asking themselves, "What is the one thing that makes a difference to this organization that I will accomplish today?"

That is the question that I ask myself every day. (Well, if you insist, almost every day.) First thing in the morning, I write this task down, along with the many other things that have to be done that day. During the course of the day, especially after I have been interrupted, I look back at my list to make sure that I have not lulled myself away from the critical item or items that are at the top of the list. That takes a lot of willpower because, as you well know, it is so much more comfortable to work on the irrelevant many. My strategy is to be tenacious about the top items on the list to the point that most of the time--to the chagrin of Marcela, my wife and business partner--I won't call it a day until they are done. However, I am much more flexible about the less important items and often carry them forward to the next day, or better yet throw them away.

ONE MORE TIME WITH FEELING
Which strategy you use to stretch your time rubber band is not important, provided it "forces" you to work on the critical few and it disciplines you to finish one task before starting another. You see, how many projects you start doesn't count; the number you finish, even if it is only one important one, does! In fact, being busy or working long hours doesn't count either; results, especially the Winning Results Areas (WRAs), do! So visualize your prioritized goals, and work them tenaciously until they are done. Never worry about all the things you are not doing, or all the things you were unable to accomplish yesterday, because yesterday is gone and all the fretting in the world won't make it come back.

TAKE ADVANTAGE OF THE THREE-MINUTE RULE
What I described in these three Time Management articles is the system I use to stretch my time rubber band. It works for me. Use these strategies as guidelines and set up a system for time management that will work for you. I said "guidelines" because of a recent experience with one of my clients. He had just finished reading a current time management book and was trying to abide by the rules the author had prescribed. Proud of his success, he was telling me how he had just told someone who had called him that he would get the answer and call back so that he could continue working on a major project. Because I was in the process of writing this article, I asked him about the question and found out that it was a fairly simple one that probably could have been answered in a matter of minutes, while the other party remained on the line. When I asked my client why he had not taken care of it right away, he said something to the effect of wanting to chunk his time, so that he could concentrate on the major activities at hand.

Well, in this case the operation was a success but the patient died. By the time he would finally be able to reconnect with the caller who had an easy-to-answer question (you know how long it can take to play telephone tag), my client would have used up far more time than he saved by chunking his time. In other words, the literal application of a theory seldom works unless you tailor it to yourself and to the situation, and then superimpose some common sense. To help my client, I shared the three-minute rule with him: do anything that can be done in less than three minutes right then and there. Let's face it; you've been interrupted already, anyway. So get it over with. You will find that even though it may violate one of the other rules you were taught, it will save you lots of time in the long run. The moral of this story is that you must always look at the bottom line and ask which, all things considered, is the most cost-effective strategy in the long run. Happy stretching!

For in-depth help, get yourself a copy of "Time Management: How to Stretch the Time Rubber Band" by yours truly. For those of you who need continuing professional education units, it is approved for 4 CPEUs. Details at www.WolfRinke.com/cecredits.html.

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3. HEAR WOLF HOWL--I MEAN SPEAK
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Here is a list of full day seminars that I will be presenting in 2004 that maybe open to you, especially if your company is a member of the Institute of Management Studies (IMS). Contact the Chairperson for additional information.

Increasing Your Personal Effectiveness
6/24 Hartford, CT, George Avril, imsct@att.net
7/20 Philadelphia, Joe Paesani, Philadelphia@ims-online.com

Winning Management: Building a Peak Performance Workplace
5/6, London, UK, Mike Matthews, ims@events01.golbalnet.co.uk
5/7, Manchester, UK, Gareth Morris, imsmanuk@aol.com
5/10 Scotland, Graeme Crawford, crawfassocs@BTinternet.com
5/11 Amsterdam, Giep Franzen, Amsterdam@ims-online.com
6/3 New York, Mark Antonucci, mantonu@aol.com
10/1 Minneapolis, James Arnold, jkarnold@imsminneapolis.com

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4. HUMOR BREAK
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Recently I saw the following sign at BWI airport: "When escalator is out of service, please use stairs." I may be over-analyzing this, but it seems to me that when an escalator is out of service, it is stairs!

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For FREE articles, inspirational messages and money saving offers on books, audio and videotapes that will help you live a happier, healthier and wealthier life visit our website or call 800-828-WOLF (USA); 410-531-9280.

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5. ABOUT THE EDITOR
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Dr. Wolf J. Rinke, CSP is an internationally recognized motivational and management keynote speaker and seminar leader who delivers customized presentations that combine story telling, humor and motivation with specific "how to" action strategies that participants can apply immediately to improve their personal and professional lives. You can preview a live demo at www.WolfRinke.com. He is also a highly effective management consultant, executive coach and author of 12 books including: "Make It a Winning Life: Success Strategies for Life, Love and Business" available at www.WolfRinke.com
To take advantage of Dr. Rinke's services visit our website or call 800-828-9653 or mailto:WolfRinke@aol.com

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6. PRIVACY STATEMENTS AND SUBSCRIPTION INFORMATION
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We will not make your name or e-mail address available to anyone. Period!