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Vol. 10 No. 1, January/February 2008
Copyright 2008 by Wolf J. Rinke
mailto:WolfRinke@aol.com
http://www.WolfRinke.com
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IN THIS ISSUE
1. NEWS YOU CAN USE
2. SPECIAL OFFER FOR SUBSCRIBERS ONLY
3. HOW TO MAKE THE BEST PRESENATION EVER--PART I
4. HEAR WOLF "HOWL"--I MEAN SPEAK
5. HUMOR BREAK
6. ABOUT THE EDITOR
7. PRIVACY STATEMENT AND SUBSCRIPTION INFORMATION
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INSIGHT BREAK
==================================================="The key to
effective speaking is to love participants the way they are, not the
way they ought to be."
--Wolf J. Rinke
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1. NEWS YOU CAN USE
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HOW TO BE MORE READILY UNDERSTOOD
Research has demonstrated that positively worded statements are one-third
easier to comprehend than their negative counterparts. The reason is
that human beings are unable to move away from the reverse of an idea.
Instead, we move toward that which we visualize in our minds. Don't
believe it? Let me ask you to stop for a moment. Now don't think of
a green dinosaur. What did you just think of? A green dinosaur, right?
ACTION
When you speak, you can say things negatively or positively. For example,
you can say, "I can't get that for you right now" or "I
can get it for you in five minutes." Which do you think is easier
to understand and more effective? Take advantage of this phenomenon
by taking just a little extra time to figure out how you can express
yourself in positive terms. Avoid identifying what it is that you do
not want. Instead, identify what you do want, and you'll be more readily
understood.
Source: W. J. Rinke, "Knock'em Alive Presentation Skills: How to
Make an Effective Presentation for 1 to 1,000" a 12 credit pre-approved
continuing professional education (CPE) self-study course available
from www.easyCPEcredits.com.
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2. SPECIAL OFFER FOR SUBSCRIBERS ONLY
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HARDCOVER BOOK: "Make it A Winning Life: Success Strategies for
Life, Love and Business" (283pp) by W. J. Rinke $24.95.
"Your book came at a critical time in my life and helped me immeasurably."
Lou Holtz, former Head Football Coach, University of Notre Dame
POWERFUL CD: "Positive Attitude: The Key to Peak Performance"
(73 mins) $19.95.
This powerful LIVE CD by yours truly provides you with fail-safe action
strategies that will enable you to live longer, get sick less often
and succeed faster.
PERPETUAL CALENDAR: "Make It a Winning Life Perpetual Desk Calendar."
$12.95
This one-of-a-kind desk calendar gives you words of wisdom and inspiration
every day of the year! PLUS easy to apply action steps to transform
the message into reality!
Order both book and CD--$44.90 + s/h and get the Desk Calendar ($12.95)
FREE! What a Bargain--You SAVE $12.95!
111% MONEY BACK GURANTEE: You risk absolutely nothing! If for any reason
the book and CD are not everything you expected, send them back to me
and I will give you your money back. The perpetual calendar is yours
to keep!
Log onto www.wolfrinke.com/specialmiwlpacal.htm or call 800-828-9653.
Mention this ad when ordering by phone! Offer expires 3/15/2008.
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3. HOW TO MAKE THE BEST PRESENATION EVER--PART I
Wolf J. Rinke
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1. Focus on the Audience; Better Yet Make Love to the Audience
Most presenters I coach spend an inordinate amount of time crafting
their speech--making sure they have all the right words, in the right
order, and the visuals that go along with it. Even though it's important
it is not nearly as important as being totally focused on the audience--not
on your script, notes or equipment--just on them.
A long time ago someone taught me that: People want to know how much
you care, before they care how much you know. How true it is. So show
them that you care about them. You ought to. They pay your bills--in
one way or the other. And if they don't pay your bills they honor you
by giving you their time. Greet them before you get started. Talk with
them, not at them. Use your body language to communicate to them how
much you appreciate having the opportunity to be with them. Make eye
contact with them, involve them, do everything in your power to connect
with them one at a time. In short, it's not about the words or your
visuals; it's about the people, Smarty. Focusing on the audience will
virtually guaranty you an over-the-top presentation, especially if you
couple it with the next strategy.
2. Make the Participants Feel Good About Themselves
Robert Cialdini, professor of Psychology at Arizona State University,
calls this the "principle of liking" which maintains that
people like people who like them. Participants who feel good about themselves
are more likely to like you and comply with your recommendation or instructions.
Together with the previous strategy this is the fastest way to build
instantaneous rapport with the audience and have them feel good about
you. That rapport will let you get away with a variety of sins--stutters,
mess-ups, missing lines--all will be forgiven if they feel good about
themselves. I find that every time I forget to do this my presentation
turns out less than excellent. And if you are having difficulty finding
something positive to say about them, you just haven't looked hard enough.
To make this happen you might say: "I just love being with highly
successful sales professionals like you. Of all the audiences I have
the privilege to speak to I have found that sales professionals have
the highest energy and are the most fun to be with. I just know that
we are going to have a great time today, while at the same time you
will have an opportunity to discover the secret to . . . " Listen
up! Absolutely do not make any of this up. It's got to come from your
heart. No lies or fibs. Wait, read that again, because if you mess this
up you will not be congruent, that is, your body language will not match
up with your words and your audience will not believe you. They won't
know why, they just know that they can't trust you and your presentation
will likely bomb.
3. Have Fun
To get the audience into fun, I like to start every presentation with
this question: "How many of you like to have fun?" After all
hands are raised, I tell them that my philosophy is--If it's fun it
gets done--and I continue, "I'm here today to have fun with you
and while we are having fun, I will share powerful principles that will
enable you to . . . " It gives the audience permission to get into
fun--an expression comedians use to describe an audience that is willing
to let its hair down. A good way to get into fun is to make fun of yourself.
Here is an example of one way I do that: "Some of you asked me
about my first name--Wolf. You said: Is that really your name or is
it a stage name? No, Wolf is my name. Just like my tie (I only wear
Wolf ties) just like the animal. At least my parents named me after
a proud animal, a sociable animal, a smart animal. I always felt kind
of bad for my brother . . . Monkey Rinke. (Lots of laughter.) Actually
I don't even have a brother, but it's a great way for us to get into
fun. I tell you, though I was a very happy child, my parents always
said: 'Don't cry . . . Wolf; don't cry Wolf' and so I never did."
Your goal should be to get audience members to smile about every seven
minutes. Why seven? That's about the length of attention span for most
audiences, because that's about the length of TV programming before
those irritating commercials interrupt us. Having fun with your audience
sets the stage for a highly effective presentation.
In the next issue of this eNewsletter we'll talk about four other strategies
that will enable you to make the best presentation ever:
4. Have a Compelling Message
5. Communicate Like a Pro
6. Be Yourself
7. Get Excited and Passionate
Source: W. J. Rinke, "Knock'em Alive Presentation Skills: How to
Make an Effective Presentation for 1 to 1,000" a 12 credit pre-approved
continuing professional education (CPE) self-study course available
from www.easyCPEcredits.com.
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4. HEAR WOLF "HOWL"--I MEAN SPEAK
===================================================
3/14/08 San Diego, CA. "Positive Attitude: The Key to Peak Performance,"
AM keynote, and "Don't Oil the Squeaky Wheel and Other Contrarian
Ways to Improve Your Leadership Effectiveness," PM seminar; Good
to Best Conference. For details: http://chefdon.com/conference/conference2008.html.
11/9/08 Philadelphia, PA. "Achieve Peak Performance by Increasing
Personal Effectiveness," full day Institute of Management Studies
(IMS) seminar. Contact: Joe Paesani, Philadelphia@ims-online.com
NOTE: I have other "in-house" presentations scheduled in
the U.S.A., Canada and Europe. Please let me know if you are interested
to preview me or bring me into your organization at reduced expenses
when I'm scheduled to be in your area. That way we can let you know
when I'm coming your way!
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5. HUMOR BREAK
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Husband coming home from a political rally:
Wife: "How was the rally?"
Husband: "Pretty good."
Wife: "Who spoke?"
Husband: "Hillary Clinton."
Wife: "What did she talk about?"
Husband: "Umm--she didn't say."
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6. ABOUT THE EDITOR
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Dr. Wolf J. Rinke, CSP is a highly effective management consultant and
executive coach who specializes in building peak performance organizations,
teams and individuals. He is the author of 14 books including "Make
It a Winning Life: Success Strategies for Life, Love and Business"
available at www.WolfRinke.com and an internationally recognized motivational
and management keynote speaker and seminar leader who delivers customized
presentations that combine story telling, humor and motivation with
specific "how to" action strategies that participants can
apply immediately to improve their personal and professional lives.
You can preview a live demo at www.WolfRinke.com.
To take advantage of Dr. Rinke's services contact us at 800-828-9653
or WolfRinke@aol.com
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7. PRIVACY STATEMENT AND SUBSCRIPTION INFORMATION
==================================================
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