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Vol. 10 No. 2, March/April 2008
Copyright 2008 by Wolf J. Rinke
mailto:WolfRinke@aol.com
http://www.WolfRinke.com
Feel free to forward this eNewsletter to others.
To get your own FREE subscription click above.
IN THIS ISSUE
1. NEWS YOU CAN USE
2. SPECIAL OFFER FOR SUBSCRIBERS ONLY
3. HOW TO MAKE THE BEST PRESENATION EVER--PART II
4. HEAR WOLF "HOWL"--I MEAN SPEAK
5. HUMOR BREAK
6. ABOUT THE EDITOR
7. PRIVACY STATEMENT AND SUBSCRIPTION INFORMATION
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INSIGHT BREAK
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"Want to turbo-charge your presentation effectiveness? Pretend
all audience members have the following words printed across their forehead:
'MAKE ME FEEL IMPORTANT.' Then act accordingly."
--Wolf J. Rinke
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1. NEWS YOU CAN USE
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HOW TO COMMUNICATE MORE EFFECTIVELY
Human beings communicate about 80 percent of every waking moment. The
trouble is we're not very good at it. Natalie Rogers, author of The
New TalkPower, maintains that people speak at about 150 words per minute.
However, we think at about 400-500 words per minute. That means we only
communicate at about 30 percent efficiency.
ACTION
The most powerful strategy to increase your communication accuracy is
to get in the habit of 'reality testing'--after listening actively summarize
with: "What I heard you say is . . ."
Source: W. J. Rinke, "Knock'em Alive Presentation Skills: How to
Make an Effective Presentation for 1 to 1,000" a 12 credit pre-approved
continuing professional education (CPE) self-study course available
from www.easyCPEcredits.com.
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2. SPECIAL OFFER FOR SUBSCRIBERS ONLY
===================================================
HARDCOVER BOOK: "Make it A Winning Life: Success Strategies for
Life, Love and Business" (283pp) by W. J. Rinke $24.95.
"Your book came at a critical time in my life and helped me immeasurably."
Lou Holtz, former Head Football Coach, University of Notre Dame
POWERFUL CD: "Positive Attitude: The Key to Peak Performance"
(73 mins) $19.95.
This powerful LIVE CD by yours truly provides you with fail-safe action
strategies that will enable you to live longer, get sick less often
and succeed faster.
PERPETUAL CALENDAR: "Make It a Winning Life Perpetual Desk Calendar."
$12.95
This one-of-a-kind desk calendar gives you words of wisdom and inspiration
every day of the year! PLUS easy to apply action steps to transform
the message into reality!
Order both book and CD--$44.90 + s/h and get the Desk Calendar ($12.95)
FREE! What a Bargain--You SAVE $12.95!
111% MONEY BACK GURANTEE: You risk absolutely nothing! If for any reason
the book and CD are not everything you expected, send them back to me
and I will give you your money back. The perpetual calendar is yours
to keep!
Log onto www.wolfrinke.com/specialmiwlpacal.htm or call 800-828-9653.
Mention this ad when ordering by phone! Offer expires 5/15/2008.
===================================================
3. HOW TO MAKE THE BEST PRESENTATION EVER--PART II
Wolf J. Rinke
===================================================
In the last eNewsletter (www.WolfRinke.com) we talked about:
1. Focus on the Audience; Better Yet "Make Love" to the Audience
2. Make the Participants Feel Good About Themselves
3. Have Fun
In this issue let's focus the other critical strategies:
4. Have a Compelling Message
Figure out what your theme is for your presentation and repeat it over
and over again. In this day and age of too much information (TMI) it's
never about giving the audience a bunch of facts and figures, it's about
getting them inspired so that they will take action. And the best way
to do that is to have a theme that you can weave throughout your entire
presentation. For Robert Kennedy it was: "Ask not what your country
can do for you. . . " For Martin Luther King it was "I have
a dream. . . " For me it is: "If it is fun, it gets done."
And I introduce that concept even before I start speaking by walking
up to a group of about three audience members, and asking: Who likes
to have fun? They point to one another and chuckle, smile or laugh.
Then I give them a business-look-alike card that on one side has the
word FUN in big, bold letters. On the other side it says:
"If it's fun, it gets done."
-Wolf J. Rinke
Then I say: "None of you will be able to walk out of here today
and say you didn't get any fun . . . I just gave it to you!" More
chuckles, smiles, and laughter. Then I continue to weave that concept
throughout the entire presentation, and close with it.
5. Communicate Like a Pro
Communicating like a Pro starts with knowing your stuff cold. But that
is not good enough. If you want to persuade your audience or get them
to take action you must supplement well crafted words with powerful
non-verbal communication. In an often-cited classic study, Mehrabian
and Ferris found that if you want to persuade another person, your words,
the verbal content of your message, accounts for only 7%, while your
vocal characteristics that is your tone of voice, rate of speech, etc.,
accounts for 38%, and your facial expressions, that is your body language
accounts for a whopping 55% of your ability to be persuasive.
In other words, your audience will be much more influenced by nonverbal
cues than by the words they hear. (That's what Marshall McLuhan meant
when he said "the medium is the message.") To be more persuasive
supplement your message with positive body and facial language by "acting
out" your message; use the full range of your voice by varying
the rate, pitch and tonality so that the audience stays tuned in.
Another way you can communicate like a Pro is with stories. There is
nothing more boring than a dry, scientific presentation laden down with
a bunch of statistics. However, it does not have to be that way. Make
a point, back it up with facts, analogies, and statistics and then tell
a story that translates the dry stuff into vivid memories. The reason
why stories are so powerful is that they paint pictures in your audience's
minds eye. And pictures allow the participants to translate theory into
practice and help them apply and remember what they have learned.
Another way you can add sizzle is to engage as many of the audience's
senses as possible. Illustrate your key points with pictures, whether
they be PowerPoint's, videos, slides or overheads, provide people with
handouts that enable them to take notes, have them participate and discuss,
or better yet apply what they have learned. Get them to hear, see, smell,
touch, and feel what you are presenting and you will achieve better
results. And look to unconventional ways to accomplish this. (Aren't
you tired of PowerPoint presentations?) For example, I like to illustrate
some points with magic, others by giving audience members pieces of
a 1,000 piece puzzle, and yet others by asking an audience member to
join me on stage.
In short, your presentation should be like a roller coaster that takes
the audience from joy to sadness and back to joy. Another way to impact
the audience effectively is to. . .
6. Be Yourself
Easier said than done. Most of us feel we have to impress the audience--show
them how good we are. Nothing could be further from the truth. The ideal
is to like yourself just the way you are so you don't feel compelled
to pretend to be anyone or anything else. Why? Because you can't give
away something you don't own. Going back to the first strategy in the
previous eNewsletter, (www.WolfRinke.com), if you want to love your
audience you must first love yourself, if you want to trust your audience
you have to trust yourself. . . I'm sure you're catching on. In short,
you need to be comfortable with who you are, not who you ought to be.
. . by someone else's standard, may they be your parents, spouse or
your audience. The unvarnished fact is that at this very nanosecond
you are who you are. And no wishing, hoping or praying is going to change
that one iota. Now who you will become in the future will be determined
by your thoughts, which in turn will drive the actions you take. So
begin right now to become your own best friend--if not you, who is it
going to be?
Only if you have made peace with yourself will you be willing to make
yourself vulnerable, get away from your script, the podium, and maybe
even the stage, and be perfectly comfortable being your imperfect self.
The 'self' that lets you even make fun of yourself when you mess up.
Now here comes a real biggie--if you can do that, the audience will
love you. They really don't want you to be more perfect than they are.
In fact if you are, they may resent you. On the other hand if you are
an imperfect human being then they will much more likely embrace you,
which increases the probability of delivering your best presentation
ever.
7. Get Excited and Passionate
Be very passionate about what you speak. And if you can't be passionate,
you should decline the engagement. Passion lets the audience know that
you really care about them and the topic. And the rest comes kind of
easy. Humor keeps the audience in fun, and being excited and having
passion about the message you are delivering sweeps the audience of
their emotional feet and gets them to buy-in and take action. And only
if they take action will you make a difference in your audiences' lives.
And when you achieve that, you will have delivered your best presentation
ever.
Source: W. J. Rinke, Beat the Blues--How to Manage Stress and Balance
Your Life, (CPE Home Study Course Approved for 28 CPEUs), Wolf Rinke
Associates, Clarksville, MD, pp. 110-112, 2006, www.easyCEcredits.com
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4. HEAR WOLF "HOWL"--I MEAN SPEAK
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3/14/08 San Diego, CA. "Positive Attitude: The Key to Peak Performance,"
AM keynote, and "Don't Oil the Squeaky Wheel and Other Contrarian
Ways to Improve Your Leadership Effectiveness," PM seminar; Good
to Best Conference. For details: http://www.chefdon.com/conference/conference.html
11/9/08 Philadelphia, PA. "Achieve Peak Performance by Increasing
Personal Effectiveness," full day Institute of Management Studies
(IMS) seminar. Contact: Joe Paesani, Philadelphia@ims-online.com
NOTE: I have other "in-house" presentations scheduled in
the U.S.A., Canada and Europe. Please let me know if you are interested
to preview me or bring me into your organization at reduced expenses
when I'm scheduled to be in your area. That way we can let you know
when I'm coming your way!
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5. HUMOR BREAK
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A British business man wound up a trip to the Orient with a visit to
Taipei. At a luncheon he was asked to say a few words. Since he did
not speak Chinese his comments were to be translated by an interpreter.
"I want you to know," he began, "I'm tickled to death
to be
here with you today."
A look of panicked confusion appeared on the interpreter's face. "This
poor man," he said in Chinese, "scratches himself until he
dies, only to be with you today."
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6. ABOUT THE EDITOR
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Dr. Wolf J. Rinke, CSP is a highly effective management consultant and
executive coach who specializes in building peak performance organizations,
teams and individuals. He is the author of 14 books including "Make
It a Winning Life: Success Strategies for Life, Love and Business"
available at www.WolfRinke.com and an internationally recognized motivational
and management keynote speaker and seminar leader who delivers customized
presentations that combine story telling, humor and motivation with
specific "how to" action strategies that participants can
apply immediately to improve their personal and professional lives.
You can preview a live demo at www.WolfRinke.com.
To take advantage of Dr. Rinke's services contact us at 800-828-9653
or WolfRinke@aol.com
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7. PRIVACY STATEMENT AND SUBSCRIPTION INFORMATION
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