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Vol. 10 No. 5, September/October 2008
Copyright 2008 by Wolf J. Rinke
mailto:WolfRinke@aol.com
http://www.WolfRinke.com

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IN THIS ISSUE
1. NEWS YOU CAN USE
2. SPECIAL OFFER FOR SUBSCRIBERS ONLY
3. MAKE-OR-BREAK NEGOTIATION STRATEGIES--PART II
4. HEAR WOLF "HOWL"--I MEAN SPEAK
5. HUMOR BREAK
6. ABOUT THE EDITOR
7. PRIVACY STATEMENT AND SUBSCRIPTION INFORMATION

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INSIGHT BREAK
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"Skill at inventing options is one of the most useful assets a negotiator can have."
--Roger Fisher and William Ury

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1. NEWS YOU CAN USE
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WANT TO MAKE MORE MONEY?--JUST ASK!
Ninety percent of employers do not include all of the value they are willing to offer for a position in the first offer.
ACTION STEPS
Remember, you don't get what you deserve you get what you negotiate. So start to master the art and skill of negotiation now! (See paragraph #3.)
Source: R. Pinkley, "Salary and Compensation Negotiation Skills for Young Professionals," JADA Supplement 1, 107 (4): 2007, p. S23.

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2. SPECIAL OFFER FOR SUBSCRIBERS ONLY
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HARDCOVER BOOK: "Make it A Winning Life: Success Strategies for Life, Love and Business" (283pp) by W. J. Rinke $24.95.
"Your book came at a critical time in my life and helped me immeasurably."
Lou Holtz, former Head Football Coach, University of Notre Dame

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Log onto www.wolfrinke.com/specialmiwlpacal.htm or call 800-828-9653.
Mention this ad when ordering by phone! Offer expires 10/15/2008.

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3. MAKE-OR-BREAK NEGOTIATION STRATEGIES--PART II
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In Part I of this article you learned why it's important to:
--Manage Your Perceptions
--Be Willing To Walk Away
--Know Your BATNA, WAP and ROSA
Now let's find out why it is vital for you to:

Negotiate Over Interests, Not Positions

Let's look at a father-daughter encounter. Come to think of it my daughter Nicole and I had many similar challenges when she was little.
Father: "Drink your milk." (That's his position).
Daughter: "I don't like milk." (That's her position).
Of course, from here on it all goes down hill. So if the father is a Tough Battler he might say: "I'm your father and you will listen to me," or "I'm smarter than you," or "I'm wiser than you" ad nauseam; "Now, dam it drink your milk, or you will be grounded!" (Win-lose.)
If the daughter is a Tough Battler like Nicole, it might go something like this: "I hate milk. If you make me drink it I will throw up."
Even though on the surface it might appear that the father has all the power, it's likely that in this case the daughter will win, after all you probably are not particularly keen to clean up her throw-up (win-lose).
Of course, you could compromise with your daughter. "I tell you what, just drink half of your milk, and I'll forget you are being so nasty to your old dad." (Lose-lose.)
If all else fails, you might bribe her: "If you drink your milk, I will take you to the movies." (Of course, that is reinforcing various undesired outcomes, such as: "If I rebel, good stuff happens. So next time I can't get what I want, I'll just rebel.")
Putting those unanticipated outcomes aside, all of these approaches will likely end up in either win-lose or lose-lose outcomes which neither you nor your daughter are going to be particularly happy with.
Now let's take a look at how this might work if we focus on interests, needs or wants instead of positions.
Father: "I understand you don't like milk. So please tell me what you really want."
Daughter: "I want food that tastes good and milk just doesn't taste good to me."
Father: "I appreciate that. Now let me share with you what I want. I would like you to get food that is nutritious and high in calcium. Why don't we take a moment and come up with a list of foods that meet both of our needs." (That's separating option generation from decision making. See the next section). At this point the two of you will probably be able to come up with a long list of foods that meet both of your objectives--food that tastes good, is nutritious and high in calcium--such as cheese, ice cream, yogurt, pizza and the list goes on.
In the previous example we saw how the parties' egos became identified with their position. Once that happens you have a new interest to satisfy--such as saving face--which has nothing to do with your original interests. As you discovered, the longer you attempt to reconcile positions the less attention you will devote to addressing the real concerns, needs, or wants of both parties. The result, it takes longer, is likely to raise people's negative emotions such as anger, and is less likely to generate a win-win outcome. Plus it will likely damage the relationship between the bargaining parties. All of that is magnified if you are dealing with a Tough Battler who starts off with an extreme opening position.

Separate Option Generation from Decision Making

As you learned from the previous example most of us tend to focus on two mutually exclusive outcomes--either you or I will get what we want. If instead we learn how to get in the habit of engaging the brain power of both parties, many not-so-obvious ideas can be generated that will meet or exceed both parties' needs. In other words, if we separate option generation from decision making we can almost always make the pie bigger, and if we can't, then we can establish objective criteria before attempting to reach an agreement (see the next section). Unfortunately we tend to fall into the trap of skipping the option generation step because most of us want to get the negotiation process over with and one way to do that is to come up with the answer both of us can agree on as fast as possible as we did in the car buying example in the previous issue of this eNewsletter. (See http://www.wolfrinke.com/MIWLNEWSLETTER/miwl0708.htm)
At this point you might be saying: "That just doesn't make any sense." For example, if you go back to the used car selling example, all both parties are concerned with is price. Or is it? It is very likely that both parties had other things that factored into the sale. For example, if the buyer had said to the seller: "Before we talk about price, tell me what you want out of this deal?" The seller might have said: "I'm interested to sell the car now but keep it for another two weeks because my daughters' new car won't be delivered until then." She might also have said: "I would like to get cash so I don't have to worry about a bounced check." Or she might have said: "I love this car like my own child and I would really like to sell it to someone who will take really great care of it."
The buyer on the other hand might have said: "I would like to make sure I'm not buying a lemon; I would like a car that has been well taken care of; I would like to drive it away today; I would like to deal with someone I can trust"...and the list goes on. All of these may have economic value to either the seller or the buyer and hence could have been used to not only influence the purchase price of the car, but could have resulted in both parties getting far more than just a good price--i.e. getting a win-win outcome.

If All Else Fails Resort To Objective Criteria

You will of course encounter real fixed pie scenarios. For example, if you have only one vacancy in your department and there are three people applying, even after all the best negotiations in the world there will still be two losers and only one winner. To improve negotiation whenever you are involved in a true distributive negotiation process, where one party must lose and the other win, it is wise to resort to objective criteria such as standards, rules, independent mediators, arbitration, flipping a coin, drawing straws or other forms of chance, or any other criteria that produces a perceived fair outcome. The classical example of this is the challenge of dividing one piece of cake between two siblings. If you have children I'm sure you can identify with this dilemma and may remember how much potential bickering can ensue. There is of course a very elegant solution to that problem, which dates back to biblical times, have one child cut the cake and the other choose the piece she wants.
In the case of hiring a new employee, perceived fairness is enhanced if you make the selection criteria and the selection process public. There are other situations where it may be beneficial for both parties to resort to objective criteria. Let's say for example, your best friend is interested in purchasing your car. In this case, both of you express a desire to pay a fair price and not engage in haggling because your relationship is more important than getting the best possible price. As a result, you both agree not to negotiate the price at all and instead abide by the "Blue Book" value.
According to Fisher and Ury, authors of Getting to Yes. Negotiating Agreement Without Giving In, there are three basic strategies that will make resorting to objective criteria work:
1. Frame the proposal as a joint search for objective criteria.
In the case of selling your car to your best friend, you both decided the "Blue Book" value would represent a "fair" price for the car.
2. Reason and be receptive to the other person's reason as to which standard is most applicable and should be used to arrive at a "fair" outcome.
If you are selling your house you may propose to use an average sales price of three similar houses that have sold in your neighborhood during the past year as the "fair" price. The buyer however prefers an average of three independent appraisals as a fair price. In this case, it is important to be receptive not only to the proposal but also the underlying reason for the proposal.
3. Don't yield to pressure, yield to principles.
Pressure may come in a variety of forms: bribes, side payments, threats or a refusal to budge. If the other side uses these types of pressures, ask him to tell you his reasoning behind his proposal, suggest legitimate objective criteria and state why they represent a fair outcome to both of you.
If the other party is unable to produce that evidence, stick to your guns, and if that fails you still have the option to Walk Away.
Source: W. J. Rinke, Chapter 5 of "Win-Win Negotiation: Fail-Safe Strategies to Help You Get More of What You Want," a 20 credit pre-approved continuing professional education (CPE) self-study course available from www.easyCPEcredits.com.

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4. HEAR WOLF "HOWL"--I MEAN SPEAK
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10/3/08 Copenhagen, DK. "Winning Management," In-House Seminar, Toms Gruppen A/S.

12/4/08 Cedar Rapids, IA "Positive Attitude--The Key to Rediscovering Your Professional Passion", Opening Keynote, IDA

NOTE: I have other "in-house" presentations scheduled in the U.S.A., Canada and Europe. Please let me know if you are interested to preview me or bring me into your organization at reduced expenses when I'm scheduled to be in your area. That way we can let you know when I'm coming your way!

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5. HUMOR BREAK
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After fishing all day and not even getting a nibble a discouraged fisherman stopped by the fish store on his way home. "Throw me six of the biggest whole fresh fish you have in the store," said the fisherman to the clerk behind the counter.
"Why do you want me to throw them?" asked the clerk.
"Because I'm going to 'catch' them," answered the frustrated fisherman. "I may be a lousy fisherman, but I'm not a liar."

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6. ABOUT THE EDITOR
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Dr. Wolf J. Rinke, CSP is a highly effective management consultant and executive coach who specializes in building peak performance organizations, teams and individuals. He is the author of 14 books including "Make It a Winning Life: Success Strategies for Life, Love and Business" available at www.WolfRinke.com and an internationally recognized motivational and management keynote speaker and seminar leader who delivers customized presentations that combine story telling, humor and motivation with specific "how to" action strategies that participants can apply immediately to improve their personal and professional lives. You can preview a live demo at www.WolfRinke.com.
To take advantage of Dr. Rinke's services contact us at 800-828-9653 or WolfRinke@aol.com

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7. PRIVACY STATEMENT AND SUBSCRIPTION INFORMATION
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We will not make your name or e-mail address available to anyone. Period!

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