Powerful leadership strategies
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from
America's Business Success Coach
Wolf J. Rinke, PhD, CSP

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UNORTHODOX STRATEGIES NEEDED TO CURE LEADERSHIP WOES

Just because your management practices worked yesterday, doesn't mean they work today. Look at what's happening in corporate American today. From corporate greed to downsizing to employee distrust ----- changes need to be made in the way leaders lead.

"Unless managers challenge the norm ----- and change the ineffective practices they are comfortable with ---- these issues will continue to plague the workplace," says Wolf Rinke, author of the new book Don't Oil the Squeaky....... and 19 Other Contrarian Ways to Improve Your Leadership Effectiveness (May 2004, McGraw-Hill). "If you do what you've always done, you will always get what you've always got."

Rinke's suggests applying these counter-intuitive strategies to tackle today's leadership woes:

Leadership Issue: Pervasive unethical conduct by corporate executives and corporate greed (ala Enron, WorldCom, Martha Stewart etc.)
Rinke's strategy: Don't play to win. While it should seem obvious ----- it's not. Playing to win at any price is bad business over the long term.

Leadership Issue: Corporate bankruptcies.
Rinke's Strategy: Don't focus on the bottom line. Using profitability to drive your company, is like driving a car by looking in the rear-view mirror. The financials give you very little information of how your car has reached its destination or about the obstacles that are in your way.

Leadership Issue: High levels of fear coupled with low levels of employee satisfaction (toxic workplaces):
Rinke's Strategy: Don't have people work for you. All of us work for only one person-ourselves. Treating your employees as if they were volunteers will eliminate fear in the workplace and achieve dramatic improvements in employee satisfaction.

Leadership Issue: Lack of trust.
Rinke's Strategy: Trust all people all the time --- until they prove you wrong. Companies incur incredible costs and loss in productivity when the leaders don't trust people

Leadership Issue: Overworked and overstressed managers.
Rinke's Strategy: Don't oil the squeaky wheel. If you spent more than 5% of your time with troublemakers, you are messing up. If you want your team members to be positive, trusting, turned on, and tuned in, then you must spend the majority of your time with the people who behave that way, and while they are doing it, help you succeed faster

Says Rinke, "My leadership advice that goes against conventional wisdom --- and that's just the point. To lead their organizations to peak performance, leaders must break their tried-and-true assumptions about leadership that have worked in the past."

Dr. Wolf J. Rinke is president and founder of Wolf Rinke Associates, Inc., a human resources and management consulting company dedicated to helping organizations and individuals maximize their potential. In addition to Don't Oil the Squeaky Wheel … and 19 Other Contrarian Ways to Improve Your Leadership Effectiveness (to be released by McGraw-Hill in May, 2004, $14.95), he is the author of several best-selling books including Winning Management: 6 Fail-Safe Strategies for Building High-Performance Organizations. Rinke can be reached at 800-828-9653, WolfRinke@aol.com or www.WolfRinke.com.
Media Contact:
Cindy Kazan 414.352.3535; cindy@communik-pr.com


With the expertise of Wolf Rinke at your fingertips, you're on your way to becoming the kind of manager that everyone will turn to, as you start your journey to improved efficiency, productivity and workplace morale. Soft cover book, 190 pages (B104 $14.95) More information
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Praise for Don't Oil the Squeaky Wheel book:

"This is a motivating and inspirational read - it takes us back to the basics - reminding all leaders that true excellence is only achieved through their people."
Carol Wilson, Chief Information Officer
SAP AG, Germany

"An easy to read and entertaining boo kwhich will give you lots of powerful advice on how to improve as a business leader. Dr. Rinke presents his ideas in a simple and straight forward fashion - yet, practicing what Wolf preaches can make a radical difference in your life."
Jesper Moeller, Executive Vice President -
External Affairs & Human Capital
ISS A/S, Denmark

"Wolf Rinke knows how to have fun and entertain you while providing valuable tools and resources to improve your leadership skills."
Thomas L. Phillips, Chairman and President
Phillips International, Inc.

"Not getting the results you want from your people? This book can save you lots of time, money and aggravation!"
Diana Booher, author, Speak with Confidence, From Contact to Contact, and Your Signature Life

"Cutting edge! The wisdom and inspiration of Tom Peters and Stephen Covey all rolled into one. Truly a must read. I plan to give a copy of this book to every one of my managers."
Mark Vengroff, CEO
Vengroff, Williams & Associates, Inc.

"This book is a great tool box to turn your company into an entrepreneurial, empowered culture that provides every team member with a license to act."
Gudrun Bjorno, Vice President Corporate Education
ISS/AS, Denmark

"Wolf Rinke strikes again -- more wisdom from that 21st Century sage. Want to learn how to be a leader for all seasons? Reading Dr. Rinke's book will improve your approach to leadership."
Pete Petersen, Senior Professor
Johns Hopkins University

"Wolf Rinke is one of those rare people that can make dry management and leadership science useful and entertaining."
Gordon Peters, Founding Chairman and CEO
The Institute for Management Studies

"An enjoyable and easy-read that provides you with world-class leadership strategies that will help you succeed in an increasingly competitive global economy."
Marti Morenings, CEO
Universal Companies, Inc.

"Hits the "sweetspot" of core actions that will enable you to lead your people to peak performance."
Gudmundur Gudmundsson, General Manager
ISS, Iceland

"Here is a truly motivational book that is unique, positive and powerful. It should be read and studied by anyone who wants to become a highly effective leader."
Joe Batten, CPAE Speakers Hall of Fame
Chairman, Joe Batten Associates and author of Tough-Minded Management

"Destroys 20 leadership myths that continue to stand in our way of taking our organizations to the next level."
Michael Golz, Vice President IT,
SAP America, Inc.

"Wolf Rinke has a gift for making us look at how we lead people and create an organizational culture as never before. Then, he provides us with the tools to transform both."
Dan Cohen, President
AquaGuard


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