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Editor: Dr. Wolf J. Rinke
Publisher: Wolf Rinke Associates, Inc.
(c) 2004 Wolf J. Rinke
Vol. 7 No. 1, February/March 2004
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IN THIS ISSUE
1. NEWS YOU CAN USE
2. HOW TO OUT-THINK, OUT-SMART AND OUT-PERFORM THE COMPETITION--PART I
3. HEAR WOLF HOWL--I MEAN SPEAK
4. HUMOR BREAK
5. PERSONAL OBSERVATIONS
6. ABOUT THE EDITOR
7. PRIVACY STATEMENT AND SUBSCRIPTION INFORMATION

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REALITY CHECK
Creativity is looking at what everyone else is looking at and seeing something different.
--Wolf J. Rinke

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1. NEWS YOU CAN USE
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HERE IS THE GOOD NEWS
Of the 685 executives surveyed by Management Recruiters Intl. (MRI) 47.6 percent plan to hire more people during the first half of 2004. The top three industries that are planning to hire above the industry average are technology (62.2% increase); healthcare (59.5%) and automotive (53.1%).
ACTION STEPS:
And now for the bad news: If you have not developed the habit of treating every team member as if he/she is a volunteer you will start loosing your excellent employees as soon as the employment picture continues to improve. (Another study showed that high-performers are 32% more likely than lower performers to start looking for a new job when the economy picks up.) So what are you waiting for, start right now to build a high-performance culture. If you don't know how, read Winning Management--6 Fail-Safe Strategies for Building High Performance Organizations, by yours truly.
Source: News Release, MRI, Cleveland, OH' Karen.Bloomfield@BrilliantPeople.com

MANAGEMENT MADE SIMPLE
Who says that management has to be complex? The #1 company on the "Fortune 100 Best Companies to Work For" list is J. M. Smucker. That's right the jam and jelly people. Here is their code of conduct that drives all actions: "Listen with your full attention, look for the good in others, have a sense of humor, and say thank you for a job well done." (I just love that!) And oh by the way that approach yields extremely satisfied employees and $1.3 billion in revenue. That' real sweet.
ACTION STEPS
Hey what else are you looking for--just do it!
Source: Fortune, Jan 12, 04, p.58.

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2. HOW TO OUT-THINK, OUT-SMART AND OUT-PERFORM THE COMPETITION--PART I
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"I don't have time to think, let alone think creatively," was the exasperated comment of a harried executive I was having lunch with on a recent trip to Copenhagen, DK. Which got me to reflect on the questions: is it that we don't have time, or is it that we are overwhelmed by too much information and "putting out the fires," or is it as Martin Luther King, Jr. said: "Nothing pains people more than having to think." I suspect it is a little of all of the above. Regardless of why, it seems a sad reality that most of us simply do not think much anymore.
In this article I would like to share a seven-step system that I learned from one of my early mentors. It has made me lots of money, and as a by-product helps me make more time. In the next issue of this eNewsletter I will help you learn how to think more creatively.

1. On a specific day each month, let's say on the first of the month, arrive at the office one hour earlier than everyone else, or stay one hour later so that you have one hour of uninterrupted quiet time. If you can't find a quiet hour at work, set aside one hour at home on the weekend.

2. Locate a writing pad and pencil. (This is high-tech stuff, isn't it?) At the top of the page, write a major problem you have been struggling with. For example: How can I create more discretionary time for myself? Or: How can we provide greater value to our customers? Next month, change the focus to "spouse," "employees," "children," "parents," or anyone else who relies on you.

3. In a free and uninhibited manner, totally ignoring feasibility, ability, practicality, usefulness, and all other constraints that normally impede your thinking, write down as many ideas as possible that addresses the question on the top of your page. Let go of all your preconceptions, inhibitions, and constraints. Strive to fill up the page, and if you can't force yourself to come up with at least 20 ideas. (Go for quantity not quality.)

4. Lay the writing pad aside and stretch, get yourself a beverage, go to the bathroom, or better yet take a brief walk to let that "downloaded" information marinate.

5. Prioritize each item on the page, with number 1 being your most powerful and most useful idea.

6. Transfer the top three priority items onto your action planner or your daily "to do list."

7. Now comes the hard part: Do it! Delegate it! Assign it! Get it done! Continue until the top three ideas have been implemented. After that, you will be ready to generate another list of ideas that will help you and your organization maintain the competitive advantage.

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3. HEAR WOLF HOWL--I MEAN SPEAK
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Here is a list of full day seminars that I will be presenting in 2004 that may be open to you, especially if your company is a member of the Institute of Management Studies (IMS). Contact the Chairperson for additional information.

Increasing Your Personal Effectiveness
5/10 Scotland, Graeme Crawford, crawfassocs@BTinternet.com
6/3 New York, Mark Antonucci, mantonu@aol.com
6/24 Hartford, CT, George Avril, imsct@att.net
7/20 Philadelphia, Joe Paesani, Philadelphia@ims-online.com

Winning Management: Building a Peak Performance Workplace
5/6, London, UK, Mike Matthews, ims@events01.golbalnet.co.uk
5/7, Manchester, UK, Gareth Morris, imsmanuk@aol.com
5/11 Amsterdam, Giep Franzen, Amsterdam@ims-online.com
10/1 Minneapolis, James Arnold, jkarnold@imsminneapolis.com

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4. HUMOR BREAK
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Thomas Edison was demonstrating the light bulb to a group of Senators. One very critical Senator remarked: "What is this thing good for anyway?" Mr. Edison replied. "Well Sir, who knows, some day you may be able to tax it."

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5. PERSONAL OBSERVATIONS
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We've been interviewing for a new administrative assistant. One applicant sent us her resume in her company's envelope. She had taped over the company name which had come partially off so it was easy to figure out. In addition the postage had been metered on the companies postage meter.
The result: The resume went in the trashcan without even so much of a glance.
The take away: Always do the right thing even when no one is looking, because your ethics are always showing.

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6. ABOUT THE EDITOR
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Dr. Wolf J. Rinke, CSP is an internationally recognized management and motivational keynote speaker and seminar leader who delivers customized presentations that combine story telling, humor and motivation with specific "how to" action strategies that participants can apply immediately to improve their management and personal effectiveness. He is also a highly effective management consultant, executive coach and author of 12 books including: Winning Management: 6 Fail-Safe Strategies for Building High-Performance Organizations available at www.WolfRinke.com
To take advantage of Dr. Rinke's services call 800-828-9653 or mailto:WolfRinke@aol.com

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7. PRIVACY STATEMENT AND SUBSCRIPTION INFORMATION
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We will not make your name or e-mail address available to anyone. Period!

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