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Editor: Dr. Wolf J. Rinke
Publisher: Wolf Rinke Associates, Inc.
(c) 2008 Wolf J. Rinke
Vol. 11 No. 4, August/September 2008
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Feel free to forward this eNewsletter to others.
To get your own FREE subscription click on the link above.

IN THIS ISSUE
1. NEWS YOU CAN USE
2. MONEY SAVING OFFER--FOR SUBSCRIBERS ONLY
3. HOW TO ACHIEVE A COMPETITIVE ADVANTAGE IN A TOUGH ECONOMY--PART III
4. HEAR WOLF HOWL--I MEAN SPEAK
5. HUMOR BREAK
6. ABOUT THE EDITOR
7. PRIVACY STATEMENT AND SUBSCRIPTION INFORMATION

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REALITY CHECK
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"Without action, a terrible thing will happen--nothing."
--Wolf J. Rinke

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1. NEWS YOU CAN USE
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WORK-LIFE BALANCE MORE IMPORTANT THAN PAY
In a survey of 1,634 employees, recruitment firm Hudson found that in response to the question: "What is the primary reason you accepted your current position" 29% of employees picked "work-life balance and flexibility"; 23% selected "compensation"; 13% identified "work culture"; and 5% each picked "training opportunities" and "advancement opportunities."
ACTION STEPS
To compete more effectively for talent in today's tough economy offer slightly more pay than the competition and as much work-life balance and flexibility as possible.
Source: http://us.hudson.com/node.asp?kwd=workplace-surveys

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2. MONEY SAVING OFFER--FOR SUBSCRIBERS ONLY
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Want to learn how to build a peak performance organization?

Listen to my six-CD audio album: "Winning Management: 6 Fail-Safe Strategies for Building High-Performance Organizations."

Over 5 hours of fail-safe management strategies to help you succeed faster. According to Bill Marriott, these "strategies provide invaluable guidance."

Price: $69.95+s/h and you get the book (same title) for FREE.
SAVE $24.95

You risk absolutely nothing! If for any reason the CD's are not everything you expected, send them back to me and I will give you your money back. The book is yours to keep!

Log onto www.wolfrinke.com/Specialwmbkcds.htm or call 800-828-9653. Mention this ad when ordering by phone!

------------------------- Offer expires 9/15/2008 ------------------------------

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3. HOW TO ACHIEVE A COMPETITIVE ADVANTAGE IN A TOUGH ECONOMY--PART III
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In the last issue (11-3) of this eNewsletter (www.WolfRinke.com) you found out that to survive in this tough economy you must:
--Think projects
--Think global
--Think weird
--Become an effective team player and leader
--Focus on delivering exceptional quality service
--Become a problem solver
--Think of yourself as self-employed
--Keep Growing
--Network Now
In this issue you will find out how well you are achieving a competitive advantage in this tough economy by asking yourself the following diagnostic questions:

Am I learning?
If you are not learning something new all of the time, your value in the marketplace is diminishing rapidly.

Am I being taken advantage of?
Your employer is taking advantage of you when you consistently sacrifice your long-term development to put out short-term "fires." Don't let your ego get the better of you when you are being told that you are so critical to the organization that "we can't afford to do without you." Hogwash! No one is indispensable. Never ever get caught in persistent short-term traps, at the expense of your long-term development.

If my job were open today, would I get it?
Be sure to "benchmark" your skills all of the time. One way to do that is to look at the on-line want ads to find out what the marketplace is looking for. And if you do not possess the skills that the marketplace is looking for, it's time to invest more in yourself by reading, studying or going back to "school."

Am I adding value?
How long does it take you to answer this question? If you are unable to answer it immediately and in fewer than two or three sentences, you can assume that no one else knows how you contribute value either. In that case, you are a likely target during the next downsizing.

Am I good at selling?
Many professionals see no need to become excellent at selling. The reality is that you sell all the time. You sell your vendor on a delivery date, your boss on a raise, and your team members on an idea. In addition, you do the same at home with your spouse, your children, and even your pets. Since it is something you do all of the time, I recommend that you get good at it. No wait I recommend you get great at it! So start looking for a good sales seminar and attend it this year!

Am I computer savvy?
If you have not made your computer your best friend and learned to master a wide variety of software that makes your work-life easier, it's time to start, now!

Am I energized by change?
If you are still fighting or resisting change, you are in trouble. All indications are that change will continue to accelerate at "hyper speed," so you might as well start welcoming it.

Does my resume focus on contributions?
To check how focused you are on contributions, get out your resume and check for specific outcomes, specific impact on the bottom line, and variety and content of work, projects and leadership experiences. Are you impressed? Would you hire this person? If yes, congratulations. If no, start focusing on contributions now, and make sure your resume reflects that.

Do I do more than what is expected of me?
If you do, you'll be the last one to go when your organization downsizes, and may even get a pay raise, no matter how tough things are.

Do you put the Energizer Bunny to shame?
If not, get in the driver's seat of your emotions and make a decision today and every day for the rest of your life, to be energetic and positive no matter how bad things are going for you. Remember, how you feel is your choice; do not give it away to anyone or anything else!

And for the Most Important Principle of All Time: Take Action
This is more important than all the others. It can best be summarized by ready, fire, aim! (Not a typo.) It's the one skill that when all else fails will determine whether you will thrive in this tough economy. Action lets you know whether what you've tried works. If it does, do more of it. If it does not, try something else, and soon you'll find yourself succeeding faster than you have ever thought possible. And whatever you do, avoid fretting about having failed--there is no such a thing, unless you keep repeating the same mistake. Action gets you away from bemoaning change and mourning the lack of job security. Action will liberate and empower you. Action will get you to grow, change and adapt. Action will provide you with virtual job security. In short, action will enable you to achieve a competitive advantage and will help you thrive even in a tough economy.

SOURCE: Based in part on Chapter 8 of my book "Winning Management: 6 Fail-Safe Strategies for Building High-Performance Organizations." (Get this book for FREE. See the special offer in section #2, http://www.WolfRinke.com)

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4. HEAR WOLF HOWL--I MEAN SPEAK
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8/22/08 Copenhagen, DK. "Education: How to Achieve Lasting Job Security," In-House Seminar, Toms Gruppen A/S.

9/9/08 Philadelphia, PA. "Achieve Peak Performance by Increasing Personal Effectiveness," full day Institute of Management Studies (IMS) seminar. Contact: Joe Paesani, Philadelphia@ims-online.com

10/3/08 Copenhagen, DK. "Perseverance: How to Deal More Effectively with Change and Stress," In-House Seminar, Toms Gruppen A/S.

NOTE: I have other "in-house" presentations scheduled in the U.S.A., Canada and Europe. Please let me know if you are interested to preview me or bring me into your organization at reduced expenses when I'm scheduled to be in your area. That way we can let you know when I'm coming your way!

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5. HUMOR BREAK
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A man is getting into the shower just as his wife is finishing up her shower, when the doorbell rings. The wife quickly wraps herself in a towel and runs downstairs. When she opens the door there stands Sam, the next door neighbor. Before she says a word, Sam says, "I'll give you $800 to drop that towel." After thinking for a moment, the woman drops her towel and stands naked in front of Sam. After a few seconds, Sam hands her $800 and leaves.
The woman wraps herself back up and heads upstairs. When she gets to the bathroom, her husband asks "Who was that?" "It was Sam," she replied. "Great!" the husband says, "did he bring the $800 he owes me?"
Moral of the story: Sharing information with your team members' in a timely manner may prevent avoidable "exposure."

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6. ABOUT THE EDITOR
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Dr. Wolf J. Rinke, CSP is a highly effective management consultant and executive coach who specializes in building peak performance organizations, teams and individuals. He is the author of 14 books including "Don't Oil the Squeaky Wheel and 19 Other Contrarian Ways to Improve Your Leadership Effectiveness" and "Winning Management: 6 Fail-Safe Strategies for Building High-Performance Organizations" available at www.WolfRinke.com. Wolf is also an internationally recognized management/leadership keynote speaker and seminar leader who delivers customized presentations that combine story telling, humor and motivation with specific "how to" action strategies that participants can apply immediately to improve their management and leadership effectiveness. Preview a live demo at www.WolfRinke.com. To take advantage of Dr. Rinke's services contact us at 800-828-9653 or WolfRinke@aol.com

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7. PRIVACY STATEMENT AND SUBSCRIPTION INFORMATION
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We will not make your name or e-mail address available to anyone. Period!
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