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Editor: Dr. Wolf J. Rinke
Publisher: Wolf Rinke Associates, Inc.
(c) 2008 Wolf J. Rinke
Vol. 11 No. 5, October/November 2008
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To get your own FREE subscription click on the link above.

IN THIS ISSUE
1. NEWS YOU CAN USE
2. MONEY SAVING OFFER--FOR SUBSCRIBERS ONLY
3. HOW TO IMPROVE PRODUCTIVITY DURING TOUGH TIMES
4. HEAR WOLF HOWL--I MEAN SPEAK
5. HUMOR BREAK
6. ABOUT THE EDITOR
7. PRIVACY STATEMENT AND SUBSCRIPTION INFORMATION

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REALITY CHECK
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"You can't downsize yourself to profitability."
-Wolf J. Rinke

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1. NEWS YOU CAN USE
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FIRINGS WILL CONTINUE UNTIL MORALE IMPROVES
According to the US Bureau of Labor Statistics the number of non-farm payroll employment declined by 159,000 in September, and the unemployment rate held at 6.1 percent, following a 0.4 percent rise in August. The number of unemployed persons was little changed at 9.5 million. Over the past 12 months, the number of unemployed persons has increased by 2.2 million and the unemployment rate has risen by 1.4 percent, with most of the increase occurring over the past 5 months. (Statistics in many parts of Europe are even worse.)

ACTION STEPS
Stop buying high and selling low. Here is what I mean: Most managers lay off during times when demand for their products is low. This is usually the time when employees are plentiful, i.e. less expensive. Then they go on a hiring spree when demand is high, i.e. when employees are scarce and more expensive. Since on average it costs between one to one and a half years salary to replace a typical employee it becomes rather obvious that you want to use down times to educate, train and develop your most valuable team members, not lay them off, so that when demand increases, as it usually does, you will be ready to take advantage of it. But you protest, my business is slowing down, my profits are dwindling, the only thing I can do is massive layoffs. Wrong! In fact, firing may be exactly the opposite of what you want to do. (See "How to Improve Productivity during Tough Times" below.)
Source: http://www.bls.gov/news.release/empsit.nr0.htm

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2. MONEY SAVING OFFER--FOR SUBSCRIBERS ONLY
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FREE BOOK
Don't Oil the Squeaky Wheel and 19 Other Contrarian Ways to Improve Your Leadership Effectiveness,
by W. J. Rinke. McGraw Hill, Price: $14.95.

"Tells you what you need to know to win in the game of leadership in these turbulent times."
--J. W. Marriott, Jr., Chairman of the Board and President, Marriott International, Inc.

Winning Management: 6 Fail-Safe Strategies for Building High-Performance Organizations, six audio-CD album. Over 5 hours of hard hitting advice to help you achieve dramatic improvements in performance, productivity, and profitability. Don't waste your commuting time! Instead put that time to good use and learn fail-safe management and leadership strategies that will get you promoted FASTER! Price: $69.95.

Both book and 6-CD Album --$69.90 + s/h. SAVE $15.00!

------------------------- Offer expires 11/15/2008 ------------------------------

Log onto www.wolfrinke.com/SpecialSWWMCD.htm or call 800-828-9653. Mention this ad when ordering by phone!

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3. HOW TO IMPROVE PRODUCTIVITY DURING TOUGH TIMES
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When times get tough many managers get busy cutting people. The only problem, according to research, downsizing does not work, if you use long-term profitability as the measure of success--at least not in about 70 percent of the cases. Why? Because you gain the competitive advantage through people, not by getting rid of them. Here are seven ways to improve your productivity so you don't have to downsize.

1. Let Employees Cut the Fat
I see it all the time. In fact just recently, one of my coaching clients, Jon, the VP of IT of a global company in charge of 450 employees was told to cut 70 full-time equivalents (FTE's) (Names and companies have been changed to protect the guilty.) When I asked Jon if he had the option to come up with comparable cost savings elsewhere he was told, no by senior management! I just don't get it? Why are most executives missing the unequivocally most powerful strategy to maintain morale, increase performance and productivity and reduce costs all at the same time? How do you do that? It's simple, Watson, you involve team members.

There is simply no better and faster way to improve the profitability of your team, company or organization than by cutting costs. That's why most managers immediately think of downsizing when the business is going south. After all typically labor is the biggest expense. However, you can't downsize yourself to profitability. What you want to do instead is involve your employees. Announce the severity of the challenges you are facing. Share with your team members that layoffs are an absolute last resort, and that your preference is to take advantage of their creativity to bring costs in line. One of the best ways to do this is to form "Expense Buster Teams" in each business unit, department or organization. Establish cost cutting goals for each team. Tell them that nothing is sacred provided that it does not interfere with the accomplishment of the company's mission, vision or core values and the attainment of the Humongous Overarching Goal (HOG). (If you don't have any of these it's time to devour my book "Don't Oil the Squeaky Wheel and 19 Other Contrarian Ways to Improve Your Leadership Effectiveness" http://wolfrinke.com/squeakywheel.html). Acknowledge submitted suggestions within 24 hours, and have them reviewed and implemented as soon as possible. Add to the excitement by conducting an "Expense Buster Contest" with prizes for the best cost cutting ideas, make everything public, celebrate functional ideas in a big way, and watch your expenses shrink beyond your wildest dreams.

2. Be Visible
Visibility and accessibility help shrink the grapevine and insure that your team members are working more and worrying less during uncertain times. Plus, think about it, you're not finding solutions to your problems when you are practicing MBSITO (Management By Sitting In The Office)! To do that you have to spend at least 66% of your time with the people who can help you solve your problems--your employees and your customers. So this is a great time to develop a powerful habit--the habit of practicing Management By Walking Around (MBWA). Get started right now by blocking time out every week on your calendar for MBWA. (And for the skeptics, research has clearly demonstrated that leaders who focus on their people, instead of the work, are more productive.)

3. Contact Defectors
This is a great time to have your team members check with your customers, especially the ones you value the most--your high volume customers, to find out how you can continue to exceed their expectations. (For details see Chapter 17 of "Don't Oil the Squeaky Wheel and 19 Other Contrarian Ways to Improve Your Leadership Effectiveness" http://wolfrinke.com/squeakywheel.html.) And since business is down, that means that employees are not very busy. So put them to work to contact defectors--customers who have not done business with your company for the past year. Have your team members ask defectors what it will take to have them do business with you again. Then act on it and watch your business grow to unexpected new heights.

4. Improve Training
Yes, your read correctly, do more training. I'm painfully aware that education, training and development are virtually almost always the first thing that bites the dust when things get tough. However think about it. This "economic crisis", like every slump that preceded it, will turn around, and when it does you want your people to be ready to take advantage of the next boom. Besides, this is the best time to do more re-training and cross training because your people have time for it. And if you are like most companies I consult with, you are not doing enough training any way.

Actually, there is not a lot of magic here proving again that the problem with common sense is that it is not very common: If you want your organization to get better, your people have to get better! Think about it. With the economy taking and competition getting fiercer every day, educating, training and developing your team members will be cost effective over the long run and assure your organization a more loyal workforce that has bought into your organizational culture and philosophy. (And please don't say "it can't be done"--in fact one of my Danish clients continues to invest heavily in their human resources despite a downturn in sales--I guess that's why the Danish economy is doing better than many others.)

5. Practice MBA
You need a powerful strategy to combat "negativities" so prevalent during these tough times. And the best way to do that is to practice Management by Appreciation (MBA) as opposed to Management by Exception (MBE). To get started focus your energy on catching people doing things almost right, and then let them know about it, publicly if at all possible. (Need more help, implement strategies detailed in Winning Management: 6 Fail-Safe Strategies for Building High-Performance Organizations www.wolfrinke.com/wmbook.html).

6. Grow People
If you want to increase your power, you must master the art of giving it away. And if you are not giving it away, you are not "growing" people. To do that, you have to ask yourself: "Am I behaving more like a coach or a cop" and then modify your behavior accordingly. Also make it a practice to always push decision making down to the lowest possible level! This is the best time for team members to learn new skills and become more effective decision makers. So coach them to make that happen. (For specifics see Chapter 16 in "Don't Oil the Squeaky Wheel and 19 Other Contrarian Ways to Improve Your Leadership Effectiveness" http://wolfrinke.com/SpecialSWWMCDs.html.)

7. Lead by Example
If you must downsize, be sure to lead by example by having the entire executive and management team take a dramatic real pay cut commensurate with the level of downsizing. There is nothing more hypocritical than firing a certain percent of employees across the board without making any sacrifices at the senior management level. It's simply obscene, especially since US executives are making an average of 411 times what front line employees are making--that's up from 85 times in 1990, all while business results--regardless of how measured--have continued to decrease. In fact Fortune magazine concluded that about the only thing CEO pay is tied to is "how much the people in their compensation committee make in their 'day jobs'--often as CEOs at other companies."

Before you go to an overall reduction in force (RIF) take advantage of voluntary systems such as attrition and early retirement. If those don't result in enough savings experiment with other creative initiatives such as hiring freezes, salary freezes or cuts, shortened workweeks, restricted overtime hours, unpaid vacations, temporary plant or office closures or any of the strategies that I will discuss in a future issue of this eNewsletter.

SOURCE: Based in part on Chapter 18 of my book "Don't Oil the Squeaky Wheel and 19 Other Contrarian Ways to Improve Your Leadership Effectiveness"." (Get this book for FREE. See the special offer in section #2, http://www.WolfRinke.com)

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4. HEAR WOLF HOWL--I MEAN SPEAK
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12/4/08 Cedar Rapids, IA "Positive Attitude--The Key to Rediscovering Your Professional Passion", Opening Keynote, IDA

The full day seminar listed below maybe open to you if your company is a member of the Institute of Management Studies (IMS). Contact the chairperson for specifics.
Winning Management: Building a Peak Performance Workplace
2/27/09 Washington, DC Jim Henderson, washingtondc@ims-online.com

NOTE: I have other "in-house" presentations scheduled in the U.S.A., Canada and Europe. Please let me know if you are interested to preview me or bring me into your organization at reduced expenses when I'm scheduled to be in your area. That way we can let you know when I'm coming your way!

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5. HUMOR BREAK
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Boards of Directors have their own version of musical chairs. It differs from the usual version in one respect. Every time the music stops, they add a chair.

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6. ABOUT THE EDITOR
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Dr. Wolf J. Rinke, CSP is a highly effective management consultant and executive coach who specializes in building peak performance organizations, teams and individuals. He is the author of 14 books including "Don't Oil the Squeaky Wheel and 19 Other Contrarian Ways to Improve Your Leadership Effectiveness" and "Winning Management: 6 Fail-Safe Strategies for Building High-Performance Organizations" available at www.WolfRinke.com. Wolf is also an internationally recognized management/leadership keynote speaker and seminar leader who delivers customized presentations that combine story telling, humor and motivation with specific "how to" action strategies that participants can apply immediately to improve their management and leadership effectiveness. Preview a live demo at www.WolfRinke.com. To take advantage of Dr. Rinke's services contact us at 800-828-9653 or WolfRinke@aol.com

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7. PRIVACY STATEMENT AND SUBSCRIPTION INFORMATION
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