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Vol. 2 No. 5 September 1999
Editor: Dr. Wolf J. Rinke, mailto:WolfRinke@aol.com
Publisher: Wolf Rinke Associates, Inc. (c) 1999 Wolf J. Rinke

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IN THIS ISSUE

1. HOT STUFF YOU NEED TO KNOW

2. HOW TO MAKE YOUR VISION COME ALIVE

3. 13 WAYS TO MANAGE STRESS

4. ACTION STEPS - HOW TO SUCCEED FASTER

5. HUMOR BREAK

6. HOW TO GET YOUR PROBLEMS SOLVED

7. FREE STUFF AND SPECIAL PRE-PUBLICATION OFFER

8. CONTACT INFORMATION

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REALITY CHECK

It is very hard to get off your high horse gracefully.

—Unknown

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1. HOT STUFF YOU NEED TO KNOW

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WE'VE GOT TO STOP SENDING MESSAGES LIKE THIS

According to a study by Pitney Bowes employees send and

receive 201 messages of all types per day. Up from 190 last

year, and 172 in 1997. SOLUTION: Chunk responding to

messages. For example, answer all Emails as a last thing

before you go home. That way you'll spend less time on it.

SUGGESTION BOXES WORK

Most companies have given up on suggestion boxes. However,

if you use them correctly, they help you and your company

succeed faster. HERE IS HOW:

1. Establish a suggestion quota. At Dana Corp. . . .a Toledo,

Ohio auto-component maker . . . every employee is expected to

submit two ideas per month.

2. Make it easy. Establish an Email suggestion box or a

designated 800 number.

3. Respond within 24 hours. Provide the originator with an

expected high speed time line and then stick to it.

4. Share the savings. Giving employees a portion of the savings,

motivates them to look for more money saving ideas.

5. Celebrate. Publicly recognize the three best suggestions

every months. Also award a "booby" price for ideas that were

not implemented. Lets employees know that all ideas are

important. Does it work? Dana was about to install

automated equipment to speed the production of a bracket

press. An employee suggested that instead the press be

relocated closer to him. Cost $500. Savings $130,000 plus

production was doubled.

As seen in The Wall Street Journal, p. 1, Feb. 9, 1999.

VISION IS THE THING

The year was 1940 and Charles E. Merrill, standing in an

office in New York not much bigger than a closet, shared his

vision with his two employees: "Merrill Lynch will be one of

the finest and most profitable financial services company

with offices all around the world." Today Merrill Lynch has

offices in 43 countries with assets of $2 billion and a return

on equity of 20% each year for the past 5 years. HEADS UP:

What is your vision for your company? And how many of your

team members know it by heart? (For more see below.)

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2. HOW TO MAKE YOUR VISION COME ALIVE

by Wolf J. Rinke, PhD, CSP

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Dear Wolf,

We rolled out our mission about a year ago with a great deal

of fanfare. Today, it's all but forgotten. What can I do to make

it work for us?

- Disillusioned

Dear Disillusioned,

Mission statements, corporate vision or philosophy

statements . . . just about every company has one. Yet very

few have figured out how to make them come alive . . . how to

define corporate values that truly guide employees actions

and motivate them to extraordinary performance.

From my experience, the primary reason that mission

statements do not work is that companies have not installed

an execution strategy. Here are a few specific examples to

help you make your mission come alive. The Granite Rock and

Nucor examples are from J. Collins, "Turning Goals Into

Results: The Power of Catalytic Mechanisms." Harvard

Business Review 77, no. 4 (1999): 71 - 82.

AQUAGUARD: Provides waterproofing services

Vision: "To consistently exceed our customers' expectations

and become the standard by which all waterproofing

companies are measured."

Execution: Aquaguard conducts a series of follow up calls.

The first is used to evaluate how well the job was done. That

information is tracked, made public and used to achieve

continuous quality improvement. The most important call is

made right after a major rain storm. (Their competitors

prefer to hide during this time.) If there is any problem they

fix the problem, no questions asked.

Results: Shut down telemarketing department in 1997 (not in

accordance with their philosophy). In 1998 increased sales by

28%, with 46% fewer employees and 48% lower costs.

GRANITE ROCK: Sells crushed gravel, concrete, sand and

asphalt

Vision: "Granite Rock will provide total customer

satisfaction and achieve a reputation for service that meets

or exceeds that of Nordstrom."

Execution: "Short Pay." The bottom of every invoice reads: "If

you are not satisfied for any reason, don't pay us for it.

Simply scratch out the line item, write a brief note about the

problem and return a copy of this invoice along with your

check for the balance."

Results: They continue to gain market share, charge 6%

premium price, pretax return of about 10%.

NUCOR CORPORATION: Manufactures steel

Vision: "To be an organization whose workers and management

share the common goal of being the most efficient, high

quality steel operation in the world, thereby creating job

security and corporate prosperity in an industry ravaged by

foreign competition."

Execution: Front line employees work in self directed teams

of 20-40 people which are compensated as follows:

=> Hourly base pay is 25 to 33% below the industry average.

=> A bonus of 80 to 200% of base pay is paid weekly to all

teams that meet or exceed productivity goals. Productivity

rankings are posted daily.

=> Employees who are five minutes late, lose their bonus for

the day. Those who are 30 minutes late, lose their bonus for

the week.

=> Products returned for poor quality result in a

proportionate decrease in bonus pay.

Results: Nucor is more than twice as productive as their

competitors. Specifically Nucor produces a ton of steel in 45

minutes versus three hours for the big steel makers. Nucor's

employees are paid 60% more than other employees in the

industry.

For additional strategies of how to make your vision come

alive see: W. J. Rinke, Winning Management: 6 Fail-Safe

Strategies for Building High-Performance Organizations,

Achievement Publishers, 1997, 800-828-9653 or

http://www.WolfRinke.com

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Like your management or personal effectiveness question

answered in this column? Have suggestions regarding this eNewsletter? Mailto:WolfRinke@aol.com.

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REALITY CHECK

Vision is the art of seeing things invisible.

- Jonathan Swift

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** Don't miss our special pre-publication offer and SAVE!!! **

(See the FREE STUFF AND SPECIAL OFFER section below)

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3. 13 WAYS TO MANAGE STRESS

by Wolf J. Rinke, PhD, CSP

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According to a recent study, stress has become more severe,

for all of us, but especially women, than ever before. Even

though some stress is good for us, for example the

excitement (stress) you experience when you are getting

ready to go on vacation or start a new project. Lots of stress,

especially the type that you experience when you feel out of

control, is bad for us (dysfunctional stress). It turns on your

flight or fight response, causing your body to produce more

adrenaline, cortisol and hormones which increase your blood

pressure and pulse, tense your muscles and diminish the

effectiveness of your immune system. Dysfunctional stress

will lead to fatigue, frequent headaches and upset stomach.

Long term stress contributes to chronic health problems

such as high blood pressure, heart disease, depression and

memory loss. It may also lead to family breakdowns and

injuries especially on the job.

According to the Centers for Disease Control and Prevention:

=> Forty percent of employees rate their jobs as "very or

extremely stressful"

=> Twenty five percent consider their job their "No. 1 stressor"

=> Employees that experience heavy stress at work

experience 50% higher health care costs and significantly

higher levels of absenteeism. Since none of us can escape

stress, here are 13 strategies that you can use to manage

stress more effectively:

1. Change the changeable. One way you can do that is to

recognize that you don't have to do anything you don't want to

do. Alright you caught me, there is one thing: you have to die.

No choice not yet. Everything else in your life is a choice.

(Yes even paying taxes. In fact the more you pay the better

you're off. So smile when you pay your taxes.) Get rid of the

words "I have to..." It generates "victim" behavior patterns.

And victims experience dysfunctional stress. Remember: "If

it's to be it's up to me."

2. Remove yourself from the unacceptable. If you hate your

job start shopping for a job that will enable you to build on

your strengths, NOW. In the US 25% of all employees hate

their job, 56% are neutral about it and only 19% love it. And

the latter are the people who consistently succeed faster. On

the other hand people who hate their job will never be

excellent at it, no matter how long they work at it. You are

not doing yourself, your coworker or your boss any favors by

putting up with a job you hate. So make a plan today, then

work the plan.

3. Accept the unchangeable. There are lots of things beyond

your control. For example, "jerks" that cut you off on the

highway. Instead of letting it stress you, move out of their

way and let them do what they feel they need to do. Your

parents. No matter how much you would like them to be

different, they won't be. So love them the way they are, not

the way they ought to be. (By the way, a great prescription

for getting along with all people!) Getting older. Accept it.

You are beautiful just the way you are! A wise person once

remarked: "God doesn't make junk."

4. Hang out with positive people. Negative people drain your

battery. Positive people charge your battery. So minimize the

time that you are together with "stinking thinking" people.

That's the folks who see the glass not just half empty, they

see it dirty too. Remember: "Don't let negative people live in

your head rent free."

5. Recognize that you are not your job. Although we define

much of who we are by what we do, you are a lot more than

your job. For example, you get paid what you are worth in the

market place. Getting little pay does not mean that you are

not a worthy person. In fact you may be the most worthy

parent or spouse on this planet.

6. Get your life in balance. Recognize that the most important

things in life are relationships not stuff! So make time for

the real important things in your life: your spouse, your

children, your parents and your friends.

7. Reduce your commuting time. If you are commuting more

than one hour a day it's time to move. One hour a day means

that you are wasting about 30 working days per year. Plus you

are already stressed by the time you get to work. (If you must

commute get in the habit of listening to motivational and

educational audio tapes.)

8. Find a boss that has mastered the art of managing by

appreciation. It's time to look for a new boss, or at least stay

away from your boss, if you report to someone who

constantly "builds you down."

9. Move your body. We've made our lives too simple. Make it

more difficult for yourself by parking in the furthest spot on

the parking lot, taking the stairs, mowing your own lawn,

walking to the store and so on.

10. Exercise. Do approximately 30 minutes of aerobic

exercise every other day such as jogging, biking or fast

walking (Aerobic means you get your heart pumping. You know

you are doing well when you are sweating even on a cold day.)

Alternate with resistance exercises like lifting weights, or

doing a "gym" machine. Be sure to warm up before starting

and end up with a comprehensive stretch routine.

11. Eat a balanced diet. Eat a wide variety of food, especially

salads, vegetables, fruits, pasta and whole grain breads. Cut

back on protein foods and especially fats. Remember fats

have more than twice as many calories as protein and

carbohydrates.

12. Get at least eight hours of sleep a day. If you find you

don't have eight hours, reduce TV viewing by one hour per day.

(Good advice even if you get enough sleep.) That will give you,

are you ready for this, 15 extra days a year. Just think how

much fun stuff you could do if you had 15 extra days.

13. Manage priorities. You can't manage time. We all get the

same 24 hours every day. But you can manage priorities. (Have

you ever noticed that all of us MAKE time for all the

important things in our lives.) So each day figure out what

your high pay off items are and do them when you are at your

best. For most of us that's in the morning. And don't forget to

make vacation and play time a priority.

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REALITY CHECK

DOCTORS AWAY

When life is childhood,

There is a slogan,

"An apple a day

Keeps doctors away."

When life is adult,

There is a slogan,

"Many laughs each day

Keeps doctors away."

When life is older,

To jiggle, wiggle,

Giggle everyday

Keeps doctors away.

— Deborah Louise Morgan Martin

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4. ACTION STEPS

by Wolf J. Rinke, PhD, CSP

=======================================================

SPEND YOUR TIME WISELY

Tomorrow, analyze your calendar to figure out how much time

you are spending with your team members and your

customers. If it is less than 70 percent set up an action plan

to increase the time you spend with your team members and

customers by 5 percent each month until you reach an

average of 70 percent.

PIN IT DON'T NIP IT

For the next 21 days, make it a practice to apply the PIN

technique whenever you are confronted with something to

which you would normally react negatively. (First look for

something Positive, then for that which is Interesting or

Innovative and lastly for the downside, the Negative. This

might be a "weird" idea promulgated by a team member, a

strange manner of dressing by your teenage child, or an

unusual vacation idea promoted by your significant other.

Catch yourself any time you react negatively by consciously

acknowledging it, and then reverse yourself by PINing it.

STOP WORRYING

When you catch yourself worrying, ask yourself: What will

happen or change if I worry real well? If the answer is

nothing, quit doing it! You are worrying about something over

which you have absolutely no control.

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5. HUMOR BREAK

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A man flying in a hot air balloon realizes he is lost. He

reduces height and spots someone down below. He lowers the

balloon and shouts, "Excuse me, can you help me? I promised

my friend I would meet him half an hour ago, but I don't know

where I am." The man below replies, " You are in a hot air

balloon, hovering approximately 30 feet above this field. You

are between 40 and 42 degrees North latitude, and between

58 and 60 degrees West longitude." "You must be an engineer,"

says the balloonist. "I am," replies the man. "Everything

you have told me is technically correct, but I don't know what

to do with your information, and the fact is I am still lost."

The man below says, "You must be a manager" "I am", replies

the balloonist, "how did you know?" "Well," says the man, "You

don't know where you are, or where you are going. You have a

promise which you have no idea how to keep, and you expect

me to solve your problem. The fact is you are in the exact

same position you were in before we met, but now it is

somehow my fault."

=======================================================

6. HOW TO GET YOUR PROBLEMS SOLVED

=======================================================

High employee turnover? **** Low customer satisfaction?

Unproductive employees? ** Low morale? ** Lack of trust?

Resistance to change **** Poor communication?

Our high impact consulting services and customized

management and personal development training will solve

these and other "people" problems! Call us at 800-828-9653

or mailto:WolfRinke@aol.com to

*********Tired of the same boring meetings? *********

Would you like your next meeting, retreat or conference to be

a "howling success"? Contact Dr. Wolf J. Rinke, CSP. He is a

highly effective keynote speaker and seminar leader who

delivers customized presentations that combine story

telling, humor and motivation with specific "how to" action

strategies that participants can apply immediately to

improve the quality of their personal and professional lives.

Call him at 800-828-9653 or mailto:WolfRinke@aol.com

=======================================================

7. FREE STUFF AND SPECIAL OFFER

=======================================================

SPECIAL PRE-PUBLICATION OFFER

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=======================================================

8. CONTACT INFORMATION

=======================================================

Dr. Wolf J. Rinke, CSP

President

Wolf Rinke Associates, Inc.

P.O. Box 350

Clarksville, MD 21029-0350 USA

(410) 531-9280, Fax (410) 531-9282

For orders in the US (800) 828-WOLF (9653)